Bowflex vs Kettler:Which is searched more?
In September 2026, Bowflex had more branded searches than Kettler among cross trainer brands worldwide. Bowflex was estimated to have 90.5K branded searches compared to Kettler’s 27.1K, and held an 11% Share of Search versus Kettler’s 3.3%. These are worldwide searches for English-language branded terms.
Follow Bowflex vs Kettler and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bowflex or Kettler?
Compare the cross trainer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bowflex, Kettler. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | NordicTrack | Bowflex | Kettler |
|---|---|---|---|---|
| Oct 2025 | 67.6% | 20% | 9.1% | 3.3% |
| Nov 2025 | 58.6% | 29% | 9.6% | 2.9% |
| Dec 2025 | 56.8% | 31.1% | 9.3% | 2.8% |
| Jan 2026 | 64.6% | 25.7% | 7.1% | 2.6% |
| Feb 2026 | 62.1% | 26.5% | 8.4% | 3.1% |
| Mar 2026 | 63% | 24.8% | 8.5% | 3.8% |
| Apr 2026 | 66.7% | 20.3% | 9% | 4% |
| May 2026 | 67% | 19.1% | 9% | 4.9% |
| Jun 2026 | 68.4% | 20% | 7.5% | 4.1% |
| Jul 2026 | 65.7% | 21.5% | 8.8% | 4% |
| Aug 2026 | 62.3% | 23.6% | 10.3% | 3.8% |
| Sep 2026 | 66.9% | 18.8% | 11% | 3.3% |
How has the Bowflex and Kettler comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Kettler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among cross trainer brands worldwide moved from 9.1% to 11%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Kettler’s estimated Share of Search among cross trainer brands worldwide held steady at 3.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for cross trainer brands worldwide in September 2026?
2 changes
In September 2026, Bowflex gained estimated Share of Search among cross trainer brands worldwide, from 10.3% to 11%.
Kettler’s estimated Share of Search among cross trainer brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in September 2026.
Other head-to-heads among cross trainer brands
How each brand is measured
Brandwave collects information about searches that people make online using Bowflex’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.