Bowflex vs Force USA:Which is more popular by branded search?
In August 2026, Bowflex had more branded searches than Force USA among kettlebell brands worldwide. Bowflex was estimated to have 90.5K branded searches compared to Force USA’s 18.1K, and held a 10% Share of Search versus Force USA’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bowflex or Force USA?
Compare the kettlebell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bowflex, Force USA. The figures are in the table below the chart.
View monthly share of search table
| Month | New York University | Rogue Fitness | Bowflex | Titan Fitness | Force USA |
|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 12.6% | 10.4% | 8.5% | 1.4% |
| Nov 2025 | 56.2% | 17.9% | 12% | 12% | 2% |
| Dec 2025 | 62.6% | 14.4% | 11.7% | 9.7% | 1.6% |
| Jan 2026 | 60.9% | 14.9% | 12.2% | 10% | 2% |
| Feb 2026 | 62.4% | 14.3% | 11.8% | 9.6% | 1.9% |
| Mar 2026 | 64% | 14.7% | 9.9% | 9.9% | 1.6% |
| Apr 2026 | 63.9% | 15.5% | 10.4% | 8.5% | 1.7% |
| May 2026 | 62.7% | 15.2% | 10.2% | 10.2% | 1.7% |
| Jun 2026 | 61.8% | 17.3% | 9.5% | 9.5% | 1.9% |
| Jul 2026 | 57.4% | 18.3% | 12.3% | 10% | 2% |
| Aug 2026 | 64.9% | 14.9% | 10% | 8.2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Bowflex and Force USA comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Force USA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among kettlebell brands worldwide moved from 10.4% to 10%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Force USA’s estimated Share of Search among kettlebell brands worldwide moved from 1.4% to 2%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
How did search popularity change for kettlebell brands worldwide in August 2026?
2 changes
In August 2026, Bowflex lost estimated Share of Search among kettlebell brands worldwide, from 12.3% to 10%.
Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bowflex’s and Force USA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.