Brandwave

How popular isBowflex in search?

In September 2026, there were an estimated 90.5K branded searches for Bowflex worldwide which held steady over the last 12 months. Bowflex holds 12.2% estimated Share of Search among dumbbell rack brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Life Fitness74.4%
  2. Bowflex12.2%
  3. Rep Fitness12.2%
  4. Body-Solid1.1%
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Which dumbbell rack brands compete with Bowflex?

Bowflex against dumbbell rack brands worldwide, by month

Share of Search by month for Life Fitness, Bowflex, Rep Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthLife FitnessBowflexRep FitnessBody-Solid
Oct 202579.4%10.7%8.7%1.2%
Nov 202572.5%11.9%14.5%1.1%
Dec 202576.2%12.5%10.2%1.1%
Jan 202682.6%9.1%7.5%0.82%
Feb 202679.4%10.7%8.7%1.2%
Mar 202679.4%10.7%8.7%1.2%
Apr 202679.6%10.7%8.8%0.96%
May 202678.1%10.5%10.5%0.94%
Jun 202681.2%8.9%8.9%0.98%
Jul 202679.6%10.7%8.8%0.96%
Aug 202674.4%12.2%12.2%1.1%
Sep 202674.4%12.2%12.2%1.1%

  1. 1.Life Fitness

    74.4%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Bowflex

    12.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Rep Fitness

    12.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Body-Solid

    1.1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bowflex and its closest rivals

Every comparison with Bowflex

How has branded search demand for Bowflex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among dumbbell rack brands worldwide increased from 10.7% to 12.2%.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among dumbbell rack brands worldwide peaked at 12.5% in December 2025 and was lowest at 8.9% in June 2026.

How did search popularity change for dumbbell rack brands worldwide in September 2026?

  1. Estimated monthly branded searches for Rep Fitness worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  2. Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  3. Estimated monthly branded searches for Body-Solid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Bowflex compete?

Bowflex is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands5th of 54.9%Show ranking
Elliptical machine brands4th of 45.7%Show ranking
Spin bike brands5th of 56.2%Show ranking
Stationary bike brands3rd of 38.8%Show ranking
Kettlebell brands3rd of 510.3%Show ranking
Dumbbell brands3rd of 510.9%Show ranking
Cross trainer brands3rd of 411%Show ranking
Dumbbell rack brands2nd of 412.2%Shown above
Adjustable kettlebell brands1st of 432.1%Show ranking
Adjustable dumbbells brands2nd of 333.3%Show ranking

How is Bowflex measured?

Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bowflex

Do you work for Bowflex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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