Brandwave

How popular isBowflex in search?

In September 2026, there were an estimated 90.5K branded searches for Bowflex worldwide which held steady over the last 12 months. Bowflex holds 6.2% estimated Share of Search among spin bike brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton54%
  2. Technogym17.9%
  3. Echelon11.3%
  4. NordicTrack10.6%
  5. Bowflex6.2%
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Which spin bike brands compete with Bowflex?

Bowflex against spin bike brands worldwide, by month

Share of Search by month for Peloton, Technogym, Echelon, NordicTrack, Bowflex. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonTechnogymEchelonNordicTrackBowflex
Oct 202562.1%13.8%8.7%10.6%4.8%
Nov 202557%12.9%8.2%16.5%5.5%
Dec 202558.1%10.9%6.8%18.6%5.6%
Jan 202655.7%12.6%7.8%18.8%5.2%
Feb 202656.5%12.9%8.1%17.1%5.4%
Mar 202654.2%15.3%9.7%15.5%5.3%
Apr 202656.2%15.9%10%12.5%5.5%
May 202658.2%13.6%10.4%12.1%5.7%
Jun 202654.7%15%11.5%13.7%5.1%
Jul 202653.2%14.6%11.2%14.9%6.1%
Aug 202652.4%14.4%13.4%13.9%6%
Sep 202654%17.9%11.3%10.6%6.2%

  1. 1.Peloton

    54%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Technogym

    17.9%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.5 points.

  3. 3.Echelon

    11.3%

    Moved from 4th to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.1 points.

  4. 4.NordicTrack

    10.6%

    Moved from 3rd to 4th. 154K estimated branded searches, -26.1% vs prior month. Share -3.3 points.

  5. 5.Bowflex

    6.2%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Bowflex and its closest rivals

Every comparison with Bowflex

How has branded search demand for Bowflex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among spin bike brands worldwide increased from 4.8% to 6.2%.

How did search popularity change for spin bike brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among spin bike brands worldwide, from 14.4% to 17.9%.

  2. In September 2026, Peloton gained estimated Share of Search among spin bike brands worldwide, from 52.4% to 54%.

  3. In September 2026, NordicTrack lost estimated Share of Search among spin bike brands worldwide, from 13.9% to 10.6%.

  4. In September 2026, Echelon lost estimated Share of Search among spin bike brands worldwide, from 13.4% to 11.3%.

Where does Bowflex compete?

Bowflex is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands5th of 54.9%Show ranking
Elliptical machine brands4th of 45.7%Show ranking
Spin bike brands5th of 56.2%Shown above
Stationary bike brands3rd of 38.8%Show ranking
Kettlebell brands3rd of 510.3%Show ranking
Dumbbell brands3rd of 510.9%Show ranking
Cross trainer brands3rd of 411%Show ranking
Dumbbell rack brands2nd of 412.2%Show ranking
Adjustable kettlebell brands1st of 432.1%Show ranking
Adjustable dumbbells brands2nd of 339.1%Show ranking

How is Bowflex measured?

Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bowflex

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How the Brand Demand Index is measured

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