Brandwave

How popular isBowflex in search?

In September 2026, there were an estimated 90.5K branded searches for Bowflex worldwide which held steady over the last 12 months. Bowflex holds 32.1% estimated Share of Search among adjustable kettlebell brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bowflex32.1%
  2. Rep Fitness32.1%
  3. Titan Fitness26.2%
  4. PowerBlock9.6%
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Which adjustable kettlebell brands compete with Bowflex?

Bowflex against adjustable kettlebell brands worldwide, by month

Share of Search by month for Bowflex, Rep Fitness, Titan Fitness, PowerBlock. The figures are in the table below the chart.

View monthly share of search table
MonthBowflexRep FitnessTitan FitnessPowerBlock
Oct 202533.3%27.2%27.2%12.2%
Nov 202527.8%34.1%27.8%10.2%
Dec 202533.2%27.3%27.3%12.2%
Jan 202633.2%27.3%27.3%12.2%
Feb 202633.3%27.2%27.2%12.2%
Mar 202631.4%25.7%31.4%11.5%
Apr 202633.3%27.2%27.2%12.2%
May 202629.7%29.7%29.7%10.9%
Jun 202629%29%29%13%
Jul 202633.3%27.2%27.2%12.2%
Aug 202631.4%31.4%25.7%11.5%
Sep 202632.1%32.1%26.2%9.6%

  1. 1.Bowflex

    32.1%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Rep Fitness

    32.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Titan Fitness

    26.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.PowerBlock

    9.6%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

Compare search popularity between Bowflex and its closest rivals

Every comparison with Bowflex

How has branded search demand for Bowflex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among adjustable kettlebell brands worldwide decreased from 33.3% to 32.1%.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among adjustable kettlebell brands worldwide peaked at 33.3% in October 2025 and was lowest at 27.8% in November 2025.

How did search popularity change for adjustable kettlebell brands worldwide in September 2026?

  1. In September 2026, Bowflex gained estimated Share of Search among adjustable kettlebell brands worldwide, from 31.4% to 32.1%.

  2. In September 2026, Rep Fitness gained estimated Share of Search among adjustable kettlebell brands worldwide, from 31.4% to 32.1%.

  3. In September 2026, Titan Fitness gained estimated Share of Search among adjustable kettlebell brands worldwide, from 25.7% to 26.2%.

  4. In September 2026, PowerBlock lost estimated Share of Search among adjustable kettlebell brands worldwide, from 11.5% to 9.6%.

Where does Bowflex compete?

Bowflex is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands5th of 54.9%Show ranking
Elliptical machine brands4th of 45.7%Show ranking
Spin bike brands5th of 56.2%Show ranking
Stationary bike brands3rd of 38.8%Show ranking
Kettlebell brands3rd of 510.3%Show ranking
Dumbbell brands3rd of 510.9%Show ranking
Cross trainer brands3rd of 411%Show ranking
Dumbbell rack brands2nd of 412.2%Show ranking
Adjustable kettlebell brands1st of 432.1%Shown above
Adjustable dumbbells brands2nd of 333.3%Show ranking

How is Bowflex measured?

Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bowflex

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How the Brand Demand Index is measured

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