Brandwave

Spin Bike brands:Which are searched most?

In September 2026, Peloton was the most searched among spin Bike brands worldwide, with an estimated 788K branded searches and 54% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton54%
  2. Technogym17.9%
  3. Echelon11.3%
  4. NordicTrack10.6%
  5. Bowflex6.2%

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Share of SearchLeaderboard

Compare the spin bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among spin Bike brands worldwide, by month

Share of Search by month for Peloton, Technogym, Echelon, NordicTrack, Bowflex. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonTechnogymEchelonNordicTrackBowflex
Oct 202562.1%13.8%8.7%10.6%4.8%
Nov 202557%12.9%8.2%16.5%5.5%
Dec 202558.1%10.9%6.8%18.6%5.6%
Jan 202655.7%12.6%7.8%18.8%5.2%
Feb 202656.5%12.9%8.1%17.1%5.4%
Mar 202654.2%15.3%9.7%15.5%5.3%
Apr 202656.2%15.9%10%12.5%5.5%
May 202658.2%13.6%10.4%12.1%5.7%
Jun 202654.7%15%11.5%13.7%5.1%
Jul 202653.2%14.6%11.2%14.9%6.1%
Aug 202652.4%14.4%13.4%13.9%6%
Sep 202654%17.9%11.3%10.6%6.2%

This month’s ranking, September 2026

  1. 1.Peloton

    54%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Technogym

    17.9%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.5 points.

  3. 3.Echelon

    11.3%

    Moved from 4th to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.1 points.

  4. 4.NordicTrack

    10.6%

    Moved from 3rd to 4th. 154K estimated branded searches, -26.1% vs prior month. Share -3.3 points.

  5. 5.Bowflex

    6.2%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among spin Bike brands worldwide?

In September 2026, Peloton was the most searched among spin Bike brands worldwide, with an estimated 788K branded searches and 54% estimated Share of Search within this set. Technogym is in 2nd place, 36.1 percentage points behind at 17.9% Share of Search.

Global spin Bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Peloton62.1% → 54%62.1%Oct 202552.4%Aug 20261st
Technogym13.8% → 17.9%17.9%Sep 202610.9%Dec 20252nd
Echelon8.7% → 11.3%13.4%Aug 20266.8%Dec 20254th → 3rd
NordicTrack10.6%18.8%Jan 202610.6%Oct 20253rd → 4th
Bowflex4.8% → 6.2%6.2%Sep 20264.8%Oct 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among spin Bike brands worldwide decreased from 62.1% to 54%.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among spin Bike brands worldwide increased from 13.8% to 17.9%.
  • Across the 12 months ending September 2026, Echelon’s estimated Share of Search among spin Bike brands worldwide increased from 8.7% to 11.3%.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among spin Bike brands worldwide increased from 4.8% to 6.2%.
  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among spin Bike brands worldwide peaked at 62.1% in October 2025 and was lowest at 52.4% in August 2026.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among spin Bike brands worldwide peaked at 17.9% in September 2026 and was lowest at 10.9% in December 2025.
  • Across the 12 months ending September 2026, Echelon’s estimated Share of Search among spin Bike brands worldwide peaked at 13.4% in August 2026 and was lowest at 6.8% in December 2025.
  • Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among spin Bike brands worldwide peaked at 18.8% in January 2026 and was lowest at 10.6% in October 2025.
  • Across the 12 months ending September 2026, Echelon rose from 4th to 3rd among spin Bike brands worldwide.
  • Across the 12 months ending September 2026, NordicTrack fell from 3rd to 4th among spin Bike brands worldwide.

How did search popularity change for spin Bike brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among spin Bike brands worldwide, from 14.4% to 17.9%.

  2. In September 2026, Peloton gained estimated Share of Search among spin Bike brands worldwide, from 52.4% to 54%.

  3. In September 2026, NordicTrack lost estimated Share of Search among spin Bike brands worldwide, from 13.9% to 10.6%.

  4. In September 2026, Echelon lost estimated Share of Search among spin Bike brands worldwide, from 13.4% to 11.3%.

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