Brandwave

How popular isKeiser?

In September 2026, people searched for Keiser by name about 27,100 times worldwide, about the same as the previous year. These searches made up 2% of all global spin bike brand searches, placing Keiser fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about spin bike brands, Keiser appeared in two of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Keiser is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. PelotonShare of searches 59.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TechnogymShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NordicTrackShare of searches 11.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. BowflexShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. KeiserShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top spin bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Keiser was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keiser is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peloton1st
  2. Keiser2nd
  3. Echelon3rd
  4. Bowflex4th
  5. NordicTrack5th
  6. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keiser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Echelon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spin bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which spin bike brands compete with Keiser?

Keiser against spin bike brands worldwide, by month

Share of searches by month for Peloton, Technogym, NordicTrack, Bowflex, Keiser. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonTechnogymNordicTrackBowflexKeiserEchelon
Oct 202566.3%14.7%11.3%5.1%1.5%1%
Nov 202560.5%13.7%17.5%5.8%1.4%1.1%
Dec 202560.8%11.4%19.5%5.8%1.4%1.1%
Jan 202658.8%13.3%19.8%5.5%1.3%1.3%
Feb 202659.8%13.6%18.1%5.7%1.7%1.1%
Mar 202658.3%16.5%16.7%5.7%1.7%1.1%
Apr 202660.7%17.1%13.5%5.9%1.8%0.94%
May 202663.1%14.7%13.1%6.2%1.9%0.98%
Jun 202659.9%16.4%15%5.6%2.1%1%
Jul 202658.2%15.9%16.3%6.7%2%0.89%
Aug 202658.6%16.1%15.5%6.7%2%1.1%
Sep 202659.1%19.6%11.6%6.8%2%1%

  1. 1.Peloton

    59.1%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Technogym

    19.6%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.5 points.

  3. 3.NordicTrack

    11.6%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -4 points.

  4. 4.Bowflex

    6.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Keiser

    2%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Echelon

    1%

    Held 6th. 13.5K estimated branded searches, -6.9% vs prior month. Share -0.1 points.

Compare popularity between Keiser and its closest rivals

Every comparison with Keiser

5 comparisons

How has branded search demand for Keiser changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Keiser worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Keiser’s share of searches among spin bike brands worldwide increased from 1.5% to 2%.

How did search popularity change for spin bike brands worldwide in September 2026?

5 changes

  1. In September 2026, Technogym gained share of searches among spin bike brands worldwide, from 16.1% to 19.6%.

  2. In September 2026, NordicTrack lost share of searches among spin bike brands worldwide, from 15.5% to 11.6%.

  3. Bowflex’s share of searches among spin bike brands worldwide has gained ground for 3 months in a row, from 5.6% to 6.8% in September 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

  5. Estimated monthly branded searches for Echelon worldwide fell 24.2% over 12 measured months, from 17.8K to 13.5K in September 2026.

How are Keiser’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Keiser’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • keiser

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How the Brand Demand Index is measured

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