Brandwave

Keiser vs Technogym:Which is more popular?

In September 2026, Technogym had more branded searches than Keiser among spin bike brands worldwide. Technogym had about 261,000 branded searches, while Keiser had 27,100. Technogym made up 19.6% of all spin bike brand searches we track, and Keiser accounted for 2%. When we asked ChatGPT and Google AI Overviews about spin bike brands, Keiser appeared in two of the five answers and Technogym in none.

Among spin bike brands worldwide in September 2026

Who do people search for more?

Technogym, about 10 searches for every 1 for Keiser

Technogym 261K searchesKeiser 27.1K searches

Who does AI mention more?

Keiser, mentioned in 2 of 5 answers, Technogym in 0

Keiser in 2 of 5Technogym in 0 of 5

Who does AI recommend more?

Keiser, the only one of the two named

Keiser first in 2Technogym never named

Follow Keiser vs Technogym and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top spin bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Keiser was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Technogym did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peloton1st
  2. Keiser2nd
  3. Echelon3rd
  4. Bowflex4th
  5. NordicTrack5th
  6. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keiser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Echelon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spin bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Keiser or Technogym more popular in search?

This chart shows how often people search Google for Keiser and Technogym by name. Each line represents a brand's share of searches for all six spin bike brands we track, month by month, from English-language searches worldwide.

Keiser and Technogym among spin bike brands worldwide, by month

Share of searches by month for Technogym, Keiser. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonTechnogymNordicTrackBowflexKeiserEchelon
Oct 202566.3%14.7%11.3%5.1%1.5%1%
Nov 202560.5%13.7%17.5%5.8%1.4%1.1%
Dec 202560.8%11.4%19.5%5.8%1.4%1.1%
Jan 202658.8%13.3%19.8%5.5%1.3%1.3%
Feb 202659.8%13.6%18.1%5.7%1.7%1.1%
Mar 202658.3%16.5%16.7%5.7%1.7%1.1%
Apr 202660.7%17.1%13.5%5.9%1.8%0.94%
May 202663.1%14.7%13.1%6.2%1.9%0.98%
Jun 202659.9%16.4%15%5.6%2.1%1%
Jul 202658.2%15.9%16.3%6.7%2%0.89%
Aug 202658.6%16.1%15.5%6.7%2%1.1%
Sep 202659.1%19.6%11.6%6.8%2%1%

How has the Keiser and Technogym comparison changed over the last 12 months?

3 findings
  • Technogym was ahead of Keiser in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Keiser’s share of searches among spin bike brands worldwide moved from 1.5% to 2%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Technogym’s share of searches among spin bike brands worldwide moved from 14.7% to 19.6%, and its estimated monthly branded searches held steady at 261K.

How did search popularity change for spin bike brands worldwide in September 2026?

1 change
  1. In September 2026, Technogym gained share of searches among spin bike brands worldwide, from 16.1% to 19.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Keiser’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Keiser

1 branded search term

  • keiser

Technogym

2 branded search terms

  • technogym
  • technogym treadmill

How the Brand Demand Index is measured

Other head-to-heads among spin bike brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.