Brandwave

Echelon vs Keiser:Which is more popular?

In September 2026, Keiser had more branded searches than Echelon among spin bike brands worldwide. Keiser had about 27,100 branded searches, while Echelon had 13,500. Keiser made up 2% of all spin bike brand searches we track, and Echelon accounted for 1%. When we asked ChatGPT and Google AI Overviews about spin bike brands, Echelon and Keiser each appeared in two of the five answers. Keiser was mentioned before Echelon in two out of three answers that named either.

Among spin bike brands worldwide in September 2026

Who do people search for more?

Keiser, about 2 searches for every 1 for Echelon

Keiser 27.1K searchesEchelon 13.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Echelon in 2 of 5Keiser in 2 of 5

Who does AI recommend more?

Keiser, named ahead of Echelon in 2 of 3 answers

Keiser first in 2Echelon first in 1

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Top spin bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Echelon and Keiser were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keiser was listed before Echelon in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peloton1st
  2. Keiser2nd
  3. Echelon3rd
  4. Bowflex4th
  5. NordicTrack5th
  6. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keiser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Echelon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spin bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Echelon or Keiser more popular in search?

This chart shows how often people search Google for Echelon and Keiser by name. Each line represents a brand's share of searches for all six spin bike brands we track, month by month, from English-language searches worldwide.

Echelon and Keiser among spin bike brands worldwide, by month

Share of searches by month for Keiser, Echelon. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonTechnogymNordicTrackBowflexKeiserEchelon
Oct 202566.3%14.7%11.3%5.1%1.5%1%
Nov 202560.5%13.7%17.5%5.8%1.4%1.1%
Dec 202560.8%11.4%19.5%5.8%1.4%1.1%
Jan 202658.8%13.3%19.8%5.5%1.3%1.3%
Feb 202659.8%13.6%18.1%5.7%1.7%1.1%
Mar 202658.3%16.5%16.7%5.7%1.7%1.1%
Apr 202660.7%17.1%13.5%5.9%1.8%0.94%
May 202663.1%14.7%13.1%6.2%1.9%0.98%
Jun 202659.9%16.4%15%5.6%2.1%1%
Jul 202658.2%15.9%16.3%6.7%2%0.89%
Aug 202658.6%16.1%15.5%6.7%2%1.1%
Sep 202659.1%19.6%11.6%6.8%2%1%

How has the Echelon and Keiser comparison changed over the last 12 months?

3 findings
  • Keiser was ahead of Echelon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Echelon’s share of searches among spin bike brands worldwide held steady at 1%, and its estimated monthly branded searches moved from 17.8K to 13.5K.
  • Across the 12 months ending September 2026, Keiser’s share of searches among spin bike brands worldwide moved from 1.5% to 2%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for spin bike brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Echelon worldwide fell 24.2% over 12 measured months, from 17.8K to 13.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Echelon’s and Keiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Echelon

3 branded search terms

  • echelon bike
  • echelon exercise bike
  • echelon fitness

Keiser

1 branded search term

  • keiser

How the Brand Demand Index is measured

Other head-to-heads among spin bike brands

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