Bowflex vs Sunny Health and Fitness:Which is more popular?
In September 2026, Bowflex had more branded searches than Sunny Health and Fitness among stair climber brands worldwide. Bowflex had about 90,500 branded searches, while Sunny Health and Fitness had 8,100. Bowflex made up 4.5% of all stair climber brand searches we track, and Sunny Health and Fitness accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about stair climber brands, Sunny Health and Fitness appeared in four of the five answers and Bowflex in one. Sunny Health and Fitness was mentioned before Bowflex in three out of four answers.
Who do people search for more?
Bowflex, about 11 searches for every 1 for Sunny Health and Fitness
Who does AI mention more?
Sunny Health and Fitness, mentioned in 4 of 5 answers, Bowflex in 1
Who does AI recommend more?
Sunny Health and Fitness, named ahead of Bowflex in 3 of 4 answers
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Top stair climber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunny Health and Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bowflex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sunny Health and Fitness was listed before Bowflex in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- STEPR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sunny Health and Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- StairMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bowflex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair climber brands
5 answers
Asked ChatGPT
“Which stair climber brand should I buy?”
Asked ChatGPT
“What are the best stair climber brands?”
Asked ChatGPT
“What's the best stair climber brand for a home gym?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“stair climber for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bowflex or Sunny Health and Fitness more popular in search?
This chart shows how often people search Google for Bowflex and Sunny Health and Fitness by name. Each line represents a brand's share of searches for all eight stair climber brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Sunny Health and Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | StairMaster | NordicTrack | Bowflex | STEPR | Sunny Health and Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 25.9% | 10% | 6.4% | 7.7% | 3.5% | 1% | 0.31% |
| Nov 2025 | 41.8% | 24.5% | 9.5% | 6% | 12.1% | 4% | 1.8% | 0.36% |
| Dec 2025 | 42.2% | 24.7% | 7.9% | 6% | 13.5% | 4% | 1.2% | 0.44% |
| Jan 2026 | 36.4% | 30.8% | 8.3% | 7.6% | 12.3% | 3.4% | 0.84% | 0.46% |
| Feb 2026 | 38.8% | 27.6% | 8.8% | 8.2% | 11.7% | 3.7% | 0.74% | 0.41% |
| Mar 2026 | 37.8% | 27.6% | 10.7% | 8.2% | 10.8% | 3.7% | 0.74% | 0.41% |
| Apr 2026 | 38.8% | 28.3% | 11% | 8.4% | 8.6% | 3.8% | 0.62% | 0.42% |
| May 2026 | 39.8% | 29% | 9.3% | 8.7% | 8.3% | 3.9% | 0.64% | 0.43% |
| Jun 2026 | 36.9% | 31.5% | 10.1% | 7.7% | 9.2% | 3.5% | 0.57% | 0.46% |
| Jul 2026 | 36.3% | 31% | 9.9% | 7.6% | 10.2% | 4.2% | 0.46% | 0.46% |
| Aug 2026 | 38.6% | 27% | 10.6% | 8.1% | 10.2% | 4.4% | 0.59% | 0.49% |
| Sep 2026 | 38.9% | 27.1% | 12.9% | 8.1% | 7.6% | 4.5% | 0.49% | 0.4% |
How has the Bowflex and Sunny Health and Fitness comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Sunny Health and Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among stair climber brands worldwide moved from 3.5% to 4.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Sunny Health and Fitness’ share of searches among stair climber brands worldwide moved from 0.31% to 0.4%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for stair climber brands worldwide in September 2026?
1 change
Bowflex’s share of searches among stair climber brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Sunny Health and Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Sunny Health and Fitness
1 branded search term
- sunny health and fitness
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