Brandwave

How popular isSunny Health and Fitness?

In September 2026, people searched for Sunny Health and Fitness by name about 8,100 times worldwide, about the same as the previous year. These searches made up 0.4% of all global stair climber brand searches, placing Sunny Health and Fitness eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about stair climber brands, Sunny Health and Fitness appeared in four of the five answers and was the joint third most recommended of the eight.

Search and AI answers in September 2026

Sunny Health and Fitness is the eighth most searched of 8 competitors and the joint third most recommended in AI answers.

  1. PelotonShare of searches 38.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Life FitnessShare of searches 27.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TechnogymShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StairMasterShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Sunny Health and FitnessShare of searches 0.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top stair climber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunny Health and Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sunny Health and Fitness is the joint third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. STEPR1st
  2. StairMaster2nd
  3. NordicTrack3rd
  4. Sunny Health and Fitness3rd
  5. Bowflex5th
  6. Peloton–
  7. Life Fitness–
  8. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • STEPR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunny Health and Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StairMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowflex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair climber brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which stair climber brands compete with Sunny Health and Fitness?

Sunny Health and Fitness against stair climber brands worldwide, by month

Share of searches by month for Peloton, Life Fitness, Technogym, StairMaster, NordicTrack, Bowflex, Sunny Health and Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessTechnogymStairMasterNordicTrackBowflexSTEPRSunny Health and Fitness
Oct 202545.2%25.9%10%6.4%7.7%3.5%1%0.31%
Nov 202541.8%24.5%9.5%6%12.1%4%1.8%0.36%
Dec 202542.2%24.7%7.9%6%13.5%4%1.2%0.44%
Jan 202636.4%30.8%8.3%7.6%12.3%3.4%0.84%0.46%
Feb 202638.8%27.6%8.8%8.2%11.7%3.7%0.74%0.41%
Mar 202637.8%27.6%10.7%8.2%10.8%3.7%0.74%0.41%
Apr 202638.8%28.3%11%8.4%8.6%3.8%0.62%0.42%
May 202639.8%29%9.3%8.7%8.3%3.9%0.64%0.43%
Jun 202636.9%31.5%10.1%7.7%9.2%3.5%0.57%0.46%
Jul 202636.3%31%9.9%7.6%10.2%4.2%0.46%0.46%
Aug 202638.6%27%10.6%8.1%10.2%4.4%0.59%0.49%
Sep 202638.9%27.1%12.9%8.1%7.6%4.5%0.49%0.4%

  1. 1.Peloton

    38.9%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Life Fitness

    27.1%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Technogym

    12.9%

    Held 3rd. 261K estimated branded searches, +20.9% vs prior month. Share +2.3 points.

  4. 4.StairMaster

    8.1%

    Moved from 5th to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.NordicTrack

    7.6%

    Moved from 4th to 5th. 154K estimated branded searches, -26.1% vs prior month. Share -2.6 points.

  6. 6.Bowflex

    4.5%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.STEPR

    0.49%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Sunny Health and Fitness

    0.4%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Sunny Health and Fitness and its closest rivals

Every comparison with Sunny Health and Fitness

14 comparisons

How has branded search demand for Sunny Health and Fitness changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sunny Health and Fitness worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, Sunny Health and Fitness’ share of searches among stair climber brands worldwide held steady, from 0.31% to 0.4%.

How did search popularity change for stair climber brands worldwide in September 2026?

6 changes

  1. In September 2026, Technogym gained share of searches among stair climber brands worldwide, from 10.6% to 12.9%.

  2. In September 2026, NordicTrack lost share of searches among stair climber brands worldwide, from 10.2% to 7.6%.

  3. Bowflex’s share of searches among stair climber brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.5% in September 2026.

  4. In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide.

  5. Estimated monthly branded searches for STEPR worldwide fell 63.5% over 12 measured months, from 27.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

How are Sunny Health and Fitness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sunny Health and Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sunny health and fitness

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How the Brand Demand Index is measured

Where does Sunny Health and Fitness compete?

Sunny Health and Fitness is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stair climber brands8th of 80.4%Shown above
Recumbent bike brands7th of 70.51%Show ranking
Rowing machine brands6th of 70.74%Show ranking
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