StairMaster vs Sunny Health and Fitness:Which is more popular?
In September 2026, StairMaster had more branded searches than Sunny Health and Fitness among stair climber brands worldwide. StairMaster had about 165,000 branded searches, while Sunny Health and Fitness had 8,100. StairMaster made up 8.1% of all stair climber brand searches we track, and Sunny Health and Fitness accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about stair climber brands, Sunny Health and Fitness appeared in four of the five answers and StairMaster in three. StairMaster was mentioned before Sunny Health and Fitness in three out of four answers.
Who do people search for more?
StairMaster, about 20 searches for every 1 for Sunny Health and Fitness
Who does AI mention more?
Sunny Health and Fitness, mentioned in 4 of 5 answers, StairMaster in 3
Who does AI recommend more?
StairMaster, named ahead of Sunny Health and Fitness in 3 of 4 answers
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Top stair climber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunny Health and Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. StairMaster was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. StairMaster was listed before Sunny Health and Fitness in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- STEPR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sunny Health and Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- StairMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bowflex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair climber brands
5 answers
Asked ChatGPT
“Which stair climber brand should I buy?”
Asked ChatGPT
“What are the best stair climber brands?”
Asked ChatGPT
“What's the best stair climber brand for a home gym?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“stair climber for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is StairMaster or Sunny Health and Fitness more popular in search?
This chart shows how often people search Google for StairMaster and Sunny Health and Fitness by name. Each line represents a brand's share of searches for all eight stair climber brands we track, month by month, from English-language searches worldwide.
Share of searches by month for StairMaster, Sunny Health and Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | StairMaster | NordicTrack | Bowflex | STEPR | Sunny Health and Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 25.9% | 10% | 6.4% | 7.7% | 3.5% | 1% | 0.31% |
| Nov 2025 | 41.8% | 24.5% | 9.5% | 6% | 12.1% | 4% | 1.8% | 0.36% |
| Dec 2025 | 42.2% | 24.7% | 7.9% | 6% | 13.5% | 4% | 1.2% | 0.44% |
| Jan 2026 | 36.4% | 30.8% | 8.3% | 7.6% | 12.3% | 3.4% | 0.84% | 0.46% |
| Feb 2026 | 38.8% | 27.6% | 8.8% | 8.2% | 11.7% | 3.7% | 0.74% | 0.41% |
| Mar 2026 | 37.8% | 27.6% | 10.7% | 8.2% | 10.8% | 3.7% | 0.74% | 0.41% |
| Apr 2026 | 38.8% | 28.3% | 11% | 8.4% | 8.6% | 3.8% | 0.62% | 0.42% |
| May 2026 | 39.8% | 29% | 9.3% | 8.7% | 8.3% | 3.9% | 0.64% | 0.43% |
| Jun 2026 | 36.9% | 31.5% | 10.1% | 7.7% | 9.2% | 3.5% | 0.57% | 0.46% |
| Jul 2026 | 36.3% | 31% | 9.9% | 7.6% | 10.2% | 4.2% | 0.46% | 0.46% |
| Aug 2026 | 38.6% | 27% | 10.6% | 8.1% | 10.2% | 4.4% | 0.59% | 0.49% |
| Sep 2026 | 38.9% | 27.1% | 12.9% | 8.1% | 7.6% | 4.5% | 0.49% | 0.4% |
How has the StairMaster and Sunny Health and Fitness comparison changed over the last 12 months?
3 findings
- StairMaster was ahead of Sunny Health and Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide moved from 6.4% to 8.1%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Sunny Health and Fitness’ share of searches among stair climber brands worldwide moved from 0.31% to 0.4%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for stair climber brands worldwide in September 2026?
1 change
In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using StairMaster’s and Sunny Health and Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
StairMaster
1 branded search term
- stairmaster
Sunny Health and Fitness
1 branded search term
- sunny health and fitness
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