Brandwave

Sunny Health and Fitness vs Technogym:Which is more popular?

In September 2026, Technogym had more branded searches than Sunny Health and Fitness among stair climber brands worldwide. Technogym had about 261,000 branded searches, while Sunny Health and Fitness had 8,100. Technogym made up 12.9% of all stair climber brand searches we track, and Sunny Health and Fitness accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about stair climber brands, Sunny Health and Fitness appeared in four of the five answers and Technogym in none.

Among stair climber brands worldwide in September 2026

Who do people search for more?

Technogym, about 32 searches for every 1 for Sunny Health and Fitness

Technogym 261K searchesSunny Health and Fitness 8.1K searches

Who does AI mention more?

Sunny Health and Fitness, mentioned in 4 of 5 answers, Technogym in 0

Sunny Health and Fitness in 4 of 5Technogym in 0 of 5

Who does AI recommend more?

Sunny Health and Fitness, the only one of the two named

Sunny Health and Fitness first in 4Technogym never named

Follow Sunny Health and Fitness vs Technogym and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top stair climber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunny Health and Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Technogym did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. STEPR1st
  2. StairMaster2nd
  3. NordicTrack3rd
  4. Sunny Health and Fitness3rd
  5. Bowflex5th
  6. Peloton–
  7. Life Fitness–
  8. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • STEPR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunny Health and Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StairMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowflex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair climber brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Sunny Health and Fitness or Technogym more popular in search?

This chart shows how often people search Google for Sunny Health and Fitness and Technogym by name. Each line represents a brand's share of searches for all eight stair climber brands we track, month by month, from English-language searches worldwide.

Sunny Health and Fitness and Technogym among stair climber brands worldwide, by month

Share of searches by month for Technogym, Sunny Health and Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessTechnogymStairMasterNordicTrackBowflexSTEPRSunny Health and Fitness
Oct 202545.2%25.9%10%6.4%7.7%3.5%1%0.31%
Nov 202541.8%24.5%9.5%6%12.1%4%1.8%0.36%
Dec 202542.2%24.7%7.9%6%13.5%4%1.2%0.44%
Jan 202636.4%30.8%8.3%7.6%12.3%3.4%0.84%0.46%
Feb 202638.8%27.6%8.8%8.2%11.7%3.7%0.74%0.41%
Mar 202637.8%27.6%10.7%8.2%10.8%3.7%0.74%0.41%
Apr 202638.8%28.3%11%8.4%8.6%3.8%0.62%0.42%
May 202639.8%29%9.3%8.7%8.3%3.9%0.64%0.43%
Jun 202636.9%31.5%10.1%7.7%9.2%3.5%0.57%0.46%
Jul 202636.3%31%9.9%7.6%10.2%4.2%0.46%0.46%
Aug 202638.6%27%10.6%8.1%10.2%4.4%0.59%0.49%
Sep 202638.9%27.1%12.9%8.1%7.6%4.5%0.49%0.4%

How has the Sunny Health and Fitness and Technogym comparison changed over the last 12 months?

3 findings

How did search popularity change for stair climber brands worldwide in September 2026?

1 change
  1. In September 2026, Technogym gained share of searches among stair climber brands worldwide, from 10.6% to 12.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sunny Health and Fitness’ and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sunny Health and Fitness

1 branded search term

  • sunny health and fitness

Technogym

2 branded search terms

  • technogym
  • technogym treadmill

How the Brand Demand Index is measured

Other head-to-heads among stair climber brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.