Concept2 vs Sunny Health and Fitness:Which is more popular by branded search?
In August 2026, Concept2 had more branded searches than Sunny Health and Fitness among rowing machine brands worldwide. Concept2 was estimated to have 60.5K branded searches compared to Sunny Health and Fitness’ 9.9K, and held a 29.1% Share of Search versus Sunny Health and Fitness’ 4.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Concept2 or Sunny Health and Fitness?
Compare the rowing machine brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Concept2, Sunny Health and Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | NordicTrack | Concept2 | WaterRower | Peloton | Sunny Health and Fitness | Hydrow |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 27.6% | 15.1% | 6.8% | 3.7% | 5.5% |
| Nov 2025 | 44.2% | 29.6% | 13.3% | 4.8% | 3.2% | 4.8% |
| Dec 2025 | 46.3% | 25.4% | 13.9% | 6.2% | 4.1% | 4.1% |
| Jan 2026 | 41.7% | 27.9% | 15.3% | 6.8% | 4.6% | 3.7% |
| Feb 2026 | 45.5% | 25.1% | 13.7% | 7.5% | 4.1% | 4.1% |
| Mar 2026 | 42.3% | 28.2% | 15.5% | 5.6% | 4.6% | 3.8% |
| Apr 2026 | 38.6% | 31.6% | 14.1% | 6.3% | 5.2% | 4.2% |
| May 2026 | 38.6% | 31.6% | 14.1% | 6.3% | 5.2% | 4.2% |
| Jun 2026 | 41.3% | 27.6% | 15.1% | 6.8% | 5.5% | 3.7% |
| Jul 2026 | 41% | 27.4% | 15% | 6.7% | 5.5% | 4.5% |
| Aug 2026 | 43.5% | 29.1% | 13% | 5.8% | 4.8% | 3.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Concept2 and Sunny Health and Fitness comparison changed over the last 12 months?
3 findings
- Concept2 was ahead of Sunny Health and Fitness in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide moved from 27.6% to 29.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Sunny Health and Fitness’ estimated Share of Search among rowing machine brands worldwide moved from 3.7% to 4.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for rowing machine brands worldwide in August 2026?
2 changes
In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%.
In August 2026, Sunny Health and Fitness lost estimated Share of Search among rowing machine brands worldwide, from 5.5% to 4.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Concept2’s and Sunny Health and Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Concept2
1 branded search term
- concept2
Sunny Health and Fitness
1 branded search term
- sunny health and fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.