Concept2 vs Peloton:Which is more popular?
In September 2026, Peloton had more branded searches than Concept2 among rowing machine brands worldwide. Peloton had about 788,000 branded searches, while Concept2 had 60,500. Peloton made up 72% of all rowing machine brand searches we track, and Concept2 accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about rowing machine brands, Concept2 appeared in all five answers and Peloton in none.
Who do people search for more?
Peloton, about 13 searches for every 1 for Concept2
Who does AI mention more?
Concept2, mentioned in every answer we collected
Who does AI recommend more?
Concept2, the only one of the two named
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Top rowing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Concept2 appeared in all five answers. Peloton did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Concept21st
WaterRower2nd
Hydrow3rd- Aviron4th
NordicTrack5th
Sunny Health and Fitness6th- Peloton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Concept25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WaterRower5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hydrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aviron3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunny Health and Fitness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rowing machine brands
5 answers
Asked ChatGPT
“Which rowing machine brand should I buy?”
Asked ChatGPT
“What are the best rowing machine brands?”
Asked ChatGPT
“What's the best rowing machine brand for home cardio?”
Searched Google, AI Overview
“best rowing machine”
Searched Google, AI Overview
“rowing machine for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Concept2 or Peloton more popular in search?
This chart shows how often people search Google for Concept2 and Peloton by name. Each line represents a brand's share of searches for all seven rowing machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peloton, Concept2. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | NordicTrack | Concept2 | Aviron | WaterRower | Sunny Health and Fitness | Hydrow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 13% | 4% | 2.7% | 2.2% | 0.53% | 0.79% |
| Nov 2025 | 68.5% | 19.8% | 5.4% | 2.4% | 2.4% | 0.59% | 0.88% |
| Dec 2025 | 68.1% | 21.8% | 4.4% | 2% | 2.4% | 0.71% | 0.71% |
| Jan 2026 | 66.1% | 22.3% | 5.1% | 2.3% | 2.8% | 0.83% | 0.68% |
| Feb 2026 | 68.6% | 20.8% | 4.4% | 2.4% | 2.4% | 0.72% | 0.72% |
| Mar 2026 | 68.9% | 19.8% | 4.5% | 3% | 2.5% | 0.74% | 0.6% |
| Apr 2026 | 72.5% | 16.1% | 4.7% | 3.2% | 2.1% | 0.78% | 0.64% |
| May 2026 | 73.2% | 15.2% | 4.8% | 3.2% | 2.1% | 0.78% | 0.64% |
| Jun 2026 | 70.9% | 17.7% | 4.5% | 3% | 2.4% | 0.89% | 0.59% |
| Jul 2026 | 69.3% | 19.4% | 4.4% | 2.9% | 2.4% | 0.87% | 0.71% |
| Aug 2026 | 68.9% | 18.3% | 5.3% | 3.5% | 2.4% | 0.87% | 0.71% |
| Sep 2026 | 72% | 14.1% | 5.5% | 4.5% | 2.5% | 0.74% | 0.6% |
How has the Concept2 and Peloton comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Concept2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Concept2’s share of searches among rowing machine brands worldwide moved from 4% to 5.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Peloton’s share of searches among rowing machine brands worldwide moved from 76.9% to 72%, and its estimated monthly branded searches moved from 1.2M to 788K.
How did search popularity change for rowing machine brands worldwide in September 2026?
1 change
In September 2026, Peloton gained share of searches among rowing machine brands worldwide, from 68.9% to 72%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Concept2’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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