NordicTrack vs Peloton:Which is more popular by branded search?
In August 2026, NordicTrack had more branded searches than Peloton among rowing machine brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to Peloton’s 12.1K, and held a 43.5% Share of Search versus Peloton’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NordicTrack or Peloton?
Compare the rowing machine brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordicTrack, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | NordicTrack | Concept2 | WaterRower | Peloton | Sunny Health and Fitness | Hydrow |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 27.6% | 15.1% | 6.8% | 3.7% | 5.5% |
| Nov 2025 | 44.2% | 29.6% | 13.3% | 4.8% | 3.2% | 4.8% |
| Dec 2025 | 46.3% | 25.4% | 13.9% | 6.2% | 4.1% | 4.1% |
| Jan 2026 | 41.7% | 27.9% | 15.3% | 6.8% | 4.6% | 3.7% |
| Feb 2026 | 45.5% | 25.1% | 13.7% | 7.5% | 4.1% | 4.1% |
| Mar 2026 | 42.3% | 28.2% | 15.5% | 5.6% | 4.6% | 3.8% |
| Apr 2026 | 38.6% | 31.6% | 14.1% | 6.3% | 5.2% | 4.2% |
| May 2026 | 38.6% | 31.6% | 14.1% | 6.3% | 5.2% | 4.2% |
| Jun 2026 | 41.3% | 27.6% | 15.1% | 6.8% | 5.5% | 3.7% |
| Jul 2026 | 41% | 27.4% | 15% | 6.7% | 5.5% | 4.5% |
| Aug 2026 | 43.5% | 29.1% | 13% | 5.8% | 4.8% | 3.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the NordicTrack and Peloton comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of Peloton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide moved from 41.3% to 43.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among rowing machine brands worldwide moved from 6.8% to 5.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for rowing machine brands worldwide in August 2026?
2 changes
In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.
In August 2026, Peloton lost estimated Share of Search among rowing machine brands worldwide, from 6.7% to 5.8%.
How each brand is measured
Brandwave collects information about searches that people make online using NordicTrack’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
1 branded search term
- nordictrack
Peloton
1 branded search term
- peloton app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.