Brandwave

How popular isPeloton in search?

In August 2026, there were an estimated 12.1K branded searches for Peloton worldwide which is down 18.2% over the last 11 months. Peloton holds 5.8% estimated Share of Search among rowing machine brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. NordicTrack43.5%
  2. Concept229.1%
  3. WaterRower13%
  4. Peloton5.8%
  5. Sunny Health and Fitness4.8%
  6. Hydrow3.9%
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Which rowing machine brands compete with Peloton?

Peloton against rowing machine brands worldwide, by month

Share of Search by month for NordicTrack, Concept2, WaterRower, Peloton, Sunny Health and Fitness, Hydrow. The figures are in the table below the chart.

View monthly share of search table
MonthNordicTrackConcept2WaterRowerPelotonSunny Health and FitnessHydrow
Oct 202541.3%27.6%15.1%6.8%3.7%5.5%
Nov 202544.2%29.6%13.3%4.8%3.2%4.8%
Dec 202546.3%25.4%13.9%6.2%4.1%4.1%
Jan 202641.7%27.9%15.3%6.8%4.6%3.7%
Feb 202645.5%25.1%13.7%7.5%4.1%4.1%
Mar 202642.3%28.2%15.5%5.6%4.6%3.8%
Apr 202638.6%31.6%14.1%6.3%5.2%4.2%
May 202638.6%31.6%14.1%6.3%5.2%4.2%
Jun 202641.3%27.6%15.1%6.8%5.5%3.7%
Jul 202641%27.4%15%6.7%5.5%4.5%
Aug 202643.5%29.1%13%5.8%4.8%3.9%
Sep 2026——————

  1. 1.NordicTrack

    43.5%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  2. 2.Concept2

    29.1%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  3. 3.WaterRower

    13%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Peloton

    5.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Sunny Health and Fitness

    4.8%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Hydrow

    3.9%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between Peloton and its closest rivals

How has branded search demand for Peloton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Peloton worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among rowing machine brands worldwide decreased from 6.8% to 5.8%.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among rowing machine brands worldwide peaked at 7.5% in February 2026 and was lowest at 4.8% in November 2025.

How did search popularity change for rowing machine brands worldwide in August 2026?

  1. In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.

  2. In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%.

  3. In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%.

  4. In August 2026, Peloton lost estimated Share of Search among rowing machine brands worldwide, from 6.7% to 5.8%.

  5. In August 2026, Sunny Health and Fitness lost estimated Share of Search among rowing machine brands worldwide, from 5.5% to 4.8%.

  6. In August 2026, Hydrow lost estimated Share of Search among rowing machine brands worldwide, from 4.5% to 3.9%.

Where does Peloton compete?

Peloton is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness apps4th of 40.46%Show ranking
Workout apps5th of 50.52%Show ranking
Treadmill brands4th of 51.4%Show ranking
Exercise bike brands5th of 52%Show ranking
Rowing machine brands4th of 65.8%Shown above

How is Peloton measured?

Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • peloton app

Do you work for Peloton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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