Yoga apps:Which brands are most popular in search?
In August 2026, Down Dog was the most searched among yoga apps worldwide, with an estimated 90.5K branded searches and 77.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Down Dog77.2%
Alo Moves12.6%
Yoga International4.6%Glo3.1%
Gaia2.5%
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Share of SearchLeaderboard
Compare the apps people practise yoga with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Down Dog, Alo Moves, Yoga International, Glo, Gaia. The figures are in the table below the chart.
View monthly share of search table
| Month | Down Dog | Alo Moves | Yoga International | Glo | Gaia |
|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 15.3% | 4.5% | 2.5% | 2% |
| Nov 2025 | 74.9% | 15.1% | 5.5% | 2.5% | 2% |
| Dec 2025 | 71.9% | 17.6% | 5.2% | 2.9% | 2.3% |
| Jan 2026 | 74.2% | 15% | 5.5% | 3% | 2.4% |
| Feb 2026 | 77.9% | 12.8% | 4.7% | 2.5% | 2.1% |
| Mar 2026 | 77.5% | 12.8% | 4.7% | 2.5% | 2.5% |
| Apr 2026 | 78.3% | 12.9% | 4.7% | 2.1% | 2.1% |
| May 2026 | 74.8% | 15% | 5.5% | 2.4% | 2.4% |
| Jun 2026 | 73.8% | 12.1% | 9.9% | 2.4% | 2% |
| Jul 2026 | 77.2% | 12.6% | 5.6% | 2.5% | 2% |
| Aug 2026 | 77.2% | 12.6% | 4.6% | 3.1% | 2.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.2% | 90.5K | 0% | 0 points | |
| 2, held 2nd | 12.6% | 14.8K | 0% | 0 points | |
| 3, held 3rd | 4.6% | 5.4K | -18.2% | -1 points | |
| 4, held 4th | 3.1% | 3.6K | +24.1% | +0.6 points | |
| 5, held 5th | 2.5% | 2.9K | +20.8% | +0.4 points |
1.
Down Dog77.2%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
12.6%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.6%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1 points.
4.
3.1%
Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.6 points.
5.
2.5%
Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
- Down Dog vs Alo Moves: compare search popularity
- Down Dog vs Yoga International: compare search popularity
- Alo Moves vs Yoga International: compare search popularity
- Compare any of these brands
Which brand is most popular in search among yoga apps worldwide?
5 brands
In August 2026, Down Dog was the most searched among yoga apps worldwide, with an estimated 90.5K branded searches and 77.2% estimated Share of Search within this set. Alo Moves is in 2nd place, 64.6 percentage points behind at 12.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Down Dog | 75.7% → 77.2% | 78.3%Apr 2026 | 71.9%Dec 2025 | 1st |
| Alo Moves | 15.3% → 12.6% | 17.6%Dec 2025 | 12.1%Jun 2026 | 2nd |
| Yoga International | 4.5% → 4.6% | 9.9%Jun 2026 | 4.5%Oct 2025 | 3rd |
| Glo | 2.5% → 3.1% | 3.1%Aug 2026 | 2.1%Apr 2026 | 4th |
| Gaia | 2% → 2.5% | 2.5%Mar 2026 | 2%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Down Dog’s estimated Share of Search among yoga apps worldwide increased from 75.7% to 77.2%.
- Across the 11 months ending August 2026, Alo Moves’ estimated Share of Search among yoga apps worldwide decreased from 15.3% to 12.6%.
- Across the 11 months ending August 2026, Glo’s estimated Share of Search among yoga apps worldwide increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, Down Dog’s estimated Share of Search among yoga apps worldwide peaked at 78.3% in April 2026 and was lowest at 71.9% in December 2025.
- Across the 11 months ending August 2026, Alo Moves’ estimated Share of Search among yoga apps worldwide peaked at 17.6% in December 2025 and was lowest at 12.1% in June 2026.
- Across the 11 months ending August 2026, Yoga International’s estimated Share of Search among yoga apps worldwide peaked at 9.9% in June 2026 and was lowest at 4.5% in October 2025.
- Across the 11 months ending August 2026, Glo’s estimated Share of Search among yoga apps worldwide peaked at 3.1% in August 2026 and was lowest at 2.1% in April 2026.
- Across the 11 months ending August 2026, Yoga International and Gaia held steady: their estimated Share of Search among yoga apps worldwide each moved less than 0.5 percentage points.
How did search popularity change for yoga apps worldwide in August 2026?
4 changes
In August 2026, Glo gained estimated Share of Search among yoga apps worldwide, from 2.5% to 3.1%.
In August 2026, Yoga International lost estimated Share of Search among yoga apps worldwide, from 5.6% to 4.6%.
Estimated monthly branded searches for Alo Moves worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
Estimated monthly branded searches for Down Dog worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
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