Brandwave

How popular isDown Dog in search?

In August 2026, there were an estimated 90.5K branded searches for Down Dog worldwide which is down 17.7% over the last 11 months. Down Dog holds 77.2% estimated Share of Search among yoga apps worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Down Dog77.2%
  2. Alo Moves12.6%
  3. Yoga International4.6%
  4. Glo3.1%
  5. Gaia2.5%
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Which yoga apps compete with Down Dog?

Down Dog against yoga apps worldwide, by month

Share of Search by month for Down Dog, Alo Moves, Yoga International, Glo, Gaia. The figures are in the table below the chart.

View monthly share of search table
MonthDown DogAlo MovesYoga InternationalGloGaia
Oct 202575.7%15.3%4.5%2.5%2%
Nov 202574.9%15.1%5.5%2.5%2%
Dec 202571.9%17.6%5.2%2.9%2.3%
Jan 202674.2%15%5.5%3%2.4%
Feb 202677.9%12.8%4.7%2.5%2.1%
Mar 202677.5%12.8%4.7%2.5%2.5%
Apr 202678.3%12.9%4.7%2.1%2.1%
May 202674.8%15%5.5%2.4%2.4%
Jun 202673.8%12.1%9.9%2.4%2%
Jul 202677.2%12.6%5.6%2.5%2%
Aug 202677.2%12.6%4.6%3.1%2.5%
Sep 2026—————

  1. 1.Down Dog

    77.2%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Alo Moves

    12.6%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Yoga International

    4.6%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Glo

    3.1%

    Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.6 points.

  5. 5.Gaia

    2.5%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

Compare search popularity between Down Dog and its closest rivals

How has branded search demand for Down Dog changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Down Dog worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, Down Dog’s estimated Share of Search among yoga apps worldwide increased from 75.7% to 77.2%.
  • Across the 11 months ending August 2026, Down Dog’s estimated Share of Search among yoga apps worldwide peaked at 78.3% in April 2026 and was lowest at 71.9% in December 2025.

How did search popularity change for yoga apps worldwide in August 2026?

  1. In August 2026, Glo gained estimated Share of Search among yoga apps worldwide, from 2.5% to 3.1%.

  2. In August 2026, Yoga International lost estimated Share of Search among yoga apps worldwide, from 5.6% to 4.6%.

  3. Estimated monthly branded searches for Alo Moves worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  4. Estimated monthly branded searches for Down Dog worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

How is Down Dog measured?

Brandwave collects information about searches that people make online using Down Dog’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • down dog

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How the Brand Demand Index is measured

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