Down Dog vs Gaia:Which is more popular by branded search?
In August 2026, Down Dog had more branded searches than Gaia among yoga apps worldwide. Down Dog was estimated to have 90.5K branded searches compared to Gaia’s 2.9K, and held a 77.2% Share of Search versus Gaia’s 2.5%. These are worldwide searches for English-language branded terms.
Follow Down Dog vs Gaia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Down Dog or Gaia?
Compare the apps people practise yoga with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Down Dog, Gaia. The figures are in the table below the chart.
View monthly share of search table
| Month | Down Dog | Alo Moves | Yoga International | Glo | Gaia |
|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 15.3% | 4.5% | 2.5% | 2% |
| Nov 2025 | 74.9% | 15.1% | 5.5% | 2.5% | 2% |
| Dec 2025 | 71.9% | 17.6% | 5.2% | 2.9% | 2.3% |
| Jan 2026 | 74.2% | 15% | 5.5% | 3% | 2.4% |
| Feb 2026 | 77.9% | 12.8% | 4.7% | 2.5% | 2.1% |
| Mar 2026 | 77.5% | 12.8% | 4.7% | 2.5% | 2.5% |
| Apr 2026 | 78.3% | 12.9% | 4.7% | 2.1% | 2.1% |
| May 2026 | 74.8% | 15% | 5.5% | 2.4% | 2.4% |
| Jun 2026 | 73.8% | 12.1% | 9.9% | 2.4% | 2% |
| Jul 2026 | 77.2% | 12.6% | 5.6% | 2.5% | 2% |
| Aug 2026 | 77.2% | 12.6% | 4.6% | 3.1% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Down Dog and Gaia comparison changed over the last 12 months?
3 findings
- Down Dog was ahead of Gaia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Down Dog’s estimated Share of Search among yoga apps worldwide moved from 75.7% to 77.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Gaia’s estimated Share of Search among yoga apps worldwide moved from 2% to 2.5%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for yoga apps worldwide in August 2026?
1 change
Estimated monthly branded searches for Down Dog worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Down Dog’s and Gaia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.