Brandwave

Alo Wellness Club vs Down Dog:Which is more popular?

In September 2026, Down Dog had more branded searches than Alo Wellness Club among yoga apps worldwide. Down Dog had about 90,500 branded searches, while Alo Wellness Club had 12,100. Down Dog made up 11.9% of all yoga app searches we track, and Alo Wellness Club accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about yoga apps, Alo Wellness Club and Down Dog each appeared in four of the five answers. Down Dog was mentioned before Alo Wellness Club in every answer.

Among yoga apps worldwide in September 2026

Who do people search for more?

Down Dog, about 7 searches for every 1 for Alo Wellness Club

Down Dog 90.5K searchesAlo Wellness Club 12.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Alo Wellness Club in 4 of 5Down Dog in 4 of 5

Who does AI recommend more?

Down Dog, named ahead of Alo Wellness Club in every answer

Down Dog first in 4Alo Wellness Club never first

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Top yoga apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alo Wellness Club and Down Dog were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Down Dog was listed before Alo Wellness Club in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Down Dog1st
  2. Alo Wellness Club2nd
  3. Yoga with Adriene3rd
  4. Glo4th
  5. Peloton5th
  6. Alo Moves–
  7. Yoga International–
  8. Gaia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Down Dog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoga with Adriene4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Wellness Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Moves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yoga International0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Alo Wellness Club or Down Dog more popular in search?

This chart shows how often people search Google for Alo Wellness Club and Down Dog by name. Each line represents a brand's share of searches for all eight yoga apps we track, month by month, from English-language searches worldwide.

Alo Wellness Club and Down Dog among yoga apps worldwide, by month

Share of searches by month for Down Dog, Alo Wellness Club. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonDown DogYoga with AdrieneAlo MovesAlo Wellness ClubYoga InternationalGaiaGlo
Oct 202577.6%10.2%8.4%2.1%0.5%0.61%0.27%0.33%
Nov 202577.5%10.2%8.4%2.1%0.61%0.75%0.27%0.33%
Dec 202577.2%8.3%10.1%2%1.1%0.61%0.27%0.33%
Jan 202671.3%9.3%13.9%1.9%2.3%0.68%0.3%0.37%
Feb 202671.7%11.4%11.4%1.9%2.3%0.68%0.3%0.37%
Mar 202671.7%11.5%11.5%1.9%1.9%0.69%0.38%0.38%
Apr 202672.1%11.6%11.6%1.9%1.6%0.69%0.31%0.31%
May 202674.9%9.9%9.9%2%2%0.72%0.32%0.32%
Jun 202671.1%11.5%11.5%1.9%1.9%1.5%0.3%0.37%
Jul 202671.6%11.5%11.5%1.9%1.9%0.84%0.31%0.37%
Aug 202673.4%11.8%9.7%1.9%1.6%0.71%0.38%0.47%
Sep 202673.8%11.9%9.7%1.6%1.6%0.71%0.38%0.38%

How has the Alo Wellness Club and Down Dog comparison changed over the last 12 months?

3 findings
  • Down Dog was ahead of Alo Wellness Club in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alo Wellness Club’s share of searches among yoga apps worldwide moved from 0.5% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 12.1K.
  • Across the 12 months ending September 2026, Down Dog’s share of searches among yoga apps worldwide moved from 10.2% to 11.9%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for yoga apps worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Alo Wellness Club worldwide rose 124.1% over 12 measured months, from 5.4K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Down Dog worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Alo Wellness Club’s and Down Dog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alo Wellness Club

1 branded search term

  • alo wellness club

Down Dog

1 branded search term

  • downdog

How the Brand Demand Index is measured

Other head-to-heads among yoga apps

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