Brandwave

How popular isPeloton?

In September 2026, people searched for Peloton by name about 788,000 times worldwide, a 32.9% decrease from the previous year. These searches made up 73.8% of all global yoga app searches, placing Peloton first out of eight apps. When we asked both ChatGPT and Google AI Overviews about yoga apps, Peloton appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Peloton is the most searched of 8 competitors and the fifth most recommended in AI answers.

  1. PelotonShare of searches 73.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Down DogShare of searches 11.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Yoga with AdrieneShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Alo MovesShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Alo Wellness ClubShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top yoga apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peloton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Peloton is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Down Dog1st
  2. Alo Wellness Club2nd
  3. Yoga with Adriene3rd
  4. Glo4th
  5. Peloton5th
  6. Alo Moves–
  7. Yoga International–
  8. Gaia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Down Dog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoga with Adriene4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Wellness Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Moves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yoga International0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which yoga apps compete with Peloton?

Peloton against yoga apps worldwide, by month

Share of searches by month for Peloton, Down Dog, Yoga with Adriene. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonDown DogYoga with AdrieneAlo MovesAlo Wellness ClubYoga InternationalGaiaGlo
Oct 202577.6%10.2%8.4%2.1%0.5%0.61%0.27%0.33%
Nov 202577.5%10.2%8.4%2.1%0.61%0.75%0.27%0.33%
Dec 202577.2%8.3%10.1%2%1.1%0.61%0.27%0.33%
Jan 202671.3%9.3%13.9%1.9%2.3%0.68%0.3%0.37%
Feb 202671.7%11.4%11.4%1.9%2.3%0.68%0.3%0.37%
Mar 202671.7%11.5%11.5%1.9%1.9%0.69%0.38%0.38%
Apr 202672.1%11.6%11.6%1.9%1.6%0.69%0.31%0.31%
May 202674.9%9.9%9.9%2%2%0.72%0.32%0.32%
Jun 202671.1%11.5%11.5%1.9%1.9%1.5%0.3%0.37%
Jul 202671.6%11.5%11.5%1.9%1.9%0.84%0.31%0.37%
Aug 202673.4%11.8%9.7%1.9%1.6%0.71%0.38%0.47%
Sep 202673.8%11.9%9.7%1.6%1.6%0.71%0.38%0.38%

  1. 1.Peloton

    73.8%

    Held 1st. 562K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Down Dog

    11.9%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Yoga with Adriene

    9.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Alo Moves

    1.6%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Alo Wellness Club

    1.6%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yoga International

    0.71%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Gaia

    0.38%

    Moved from 8th to 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Glo

    0.38%

    Moved from 7th to 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare popularity between Peloton and its closest rivals

Every comparison with Peloton

40 comparisons

How has branded search demand for Peloton changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Peloton worldwide fell from 1.2M to 788K.
  • Across the 12 months ending September 2026, Peloton’s share of searches among yoga apps worldwide decreased from 77.6% to 73.8%.
  • Across the 12 months ending September 2026, Peloton’s share of searches among yoga apps worldwide peaked at 77.6% in October 2025 and was lowest at 71.1% in June 2026.

How did search popularity change for yoga apps worldwide in September 2026?

6 changes

  1. Peloton’s share of searches among yoga apps worldwide has gained ground for 3 months in a row, from 71.1% to 73.8% in September 2026.

  2. In September 2026, Gaia rose from 8th to 7th among yoga apps worldwide.

  3. In September 2026, Glo fell from 7th to 8th among yoga apps worldwide.

  4. Estimated monthly branded searches for Alo Wellness Club worldwide rose 124.1% over 12 measured months, from 5.4K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Alo Moves worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Yoga with Adriene worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are Peloton’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peloton
  • peloton app
  • peloton bike
  • peloton treadmill

Do you work for Peloton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Peloton compete?

Peloton is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness apps2nd of 716.8%Show ranking
Workout apps2nd of 818.3%Show ranking
Stair climber brands1st of 838.9%Show ranking
Treadmill brands1st of 644.3%Show ranking
Elliptical machine brands1st of 848.1%Show ranking
Home fitness equipment brands1st of 948.2%Show ranking
Recumbent bike brands1st of 749.2%Show ranking
Spin bike brands1st of 659.1%Show ranking
Exercise bike brands1st of 862.8%Show ranking
Rowing machine brands1st of 772%Show ranking
Stationary bike brands1st of 574.3%Show ranking
Yoga apps1st of 873.8%Shown above
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