How popular isPeloton in search?
In August 2026, there were an estimated 12.1K branded searches for Peloton worldwide which is down 18.2% over the last 11 months. Peloton holds 2% estimated Share of Search among exercise bike brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Echelon34%
Technogym34%
NordicTrack15.3%
Wahoo14.6%
Peloton2%
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Which exercise bike brands compete with Peloton?
Share of Search by month for Echelon, Technogym, NordicTrack, Wahoo, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | Echelon | Technogym | NordicTrack | Wahoo | Peloton |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 39.6% | 14.6% | 16.8% | 2.4% |
| Nov 2025 | 24.1% | 36% | 19.7% | 18% | 2.2% |
| Dec 2025 | 22.8% | 33.9% | 22.8% | 17.5% | 3.1% |
| Jan 2026 | 24.6% | 36.6% | 20.1% | 15.4% | 3.3% |
| Feb 2026 | 25.2% | 37.6% | 20.6% | 13.2% | 3.4% |
| Mar 2026 | 28.3% | 42.3% | 15.5% | 11.8% | 2.1% |
| Apr 2026 | 28.9% | 43.2% | 13% | 12.8% | 2.1% |
| May 2026 | 31.4% | 38.3% | 14.1% | 13.9% | 2.3% |
| Jun 2026 | 32% | 39% | 14.4% | 12.3% | 2.3% |
| Jul 2026 | 31.4% | 38.3% | 14.1% | 14% | 2.3% |
| Aug 2026 | 34% | 34% | 15.3% | 14.6% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34% | 201K | +21.8% | +2.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34% | 201K | 0% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.3% | 90.5K | +22.3% | +1.2 points | |
| 4, held 4th | 14.6% | 86.4K | +17.7% | +0.7 points | |
| 5, held 5th | 2% | 12.1K | 0% | -0.3 points |
1.Echelon
34%
Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.
34%
Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -4.2 points.
15.3%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
4.
Wahoo14.6%
Held 4th. 86.4K estimated branded searches, +17.7% vs prior month. Share +0.7 points.
5.
Peloton2%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Peloton and its closest rivals
How has branded search demand for Peloton changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Peloton worldwide fell from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among exercise bike brands worldwide peaked at 3.4% in February 2026 and was lowest at 2% in August 2026.
How did search popularity change for exercise bike brands worldwide in August 2026?
5 changes
In August 2026, Echelon overtook Technogym to take the highest estimated Share of Search among exercise bike brands worldwide, at 34%.
In August 2026, NordicTrack gained estimated Share of Search among exercise bike brands worldwide, from 14.1% to 15.3%.
In August 2026, Wahoo gained estimated Share of Search among exercise bike brands worldwide, from 14% to 14.6%.
In August 2026, Technogym lost estimated Share of Search among exercise bike brands worldwide, from 38.3% to 34%.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Where does Peloton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fitness apps | 4th of 4 | 0.46% | Show ranking |
| Workout apps | 5th of 5 | 0.52% | Show ranking |
| Treadmill brands | 4th of 5 | 1.4% | Show ranking |
| Exercise bike brands | 5th of 5 | 2% | Shown above |
| Rowing machine brands | 4th of 6 | 5.8% | Show ranking |
How is Peloton measured?
Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- peloton app
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Is Peloton your brand?
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