Brandwave

Peloton vs Yoga International:Which is more popular?

In September 2026, Peloton had more branded searches than Yoga International among yoga apps worldwide. Peloton had about 562,000 branded searches, while Yoga International had 5,400. Peloton made up 73.8% of all yoga app searches we track, and Yoga International accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about yoga apps, Peloton appeared in two of the five answers and Yoga International in none.

Among yoga apps worldwide in September 2026

Who do people search for more?

Peloton, about 104 searches for every 1 for Yoga International

Peloton 562K searchesYoga International 5.4K searches

Who does AI mention more?

Peloton, mentioned in 2 of 5 answers, Yoga International in 0

Peloton in 2 of 5Yoga International in 0 of 5

Who does AI recommend more?

Peloton, the only one of the two named

Peloton first in 2Yoga International never named

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Top yoga apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peloton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yoga International did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Down Dog1st
  2. Alo Wellness Club2nd
  3. Yoga with Adriene3rd
  4. Glo4th
  5. Peloton5th
  6. Alo Moves–
  7. Yoga International–
  8. Gaia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Down Dog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoga with Adriene4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Wellness Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Moves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yoga International0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Peloton or Yoga International more popular in search?

This chart shows how often people search Google for Peloton and Yoga International by name. Each line represents a brand's share of searches for all eight yoga apps we track, month by month, from English-language searches worldwide.

Peloton and Yoga International among yoga apps worldwide, by month

Share of searches by month for Peloton, Yoga International. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonDown DogYoga with AdrieneAlo MovesAlo Wellness ClubYoga InternationalGaiaGlo
Oct 202577.6%10.2%8.4%2.1%0.5%0.61%0.27%0.33%
Nov 202577.5%10.2%8.4%2.1%0.61%0.75%0.27%0.33%
Dec 202577.2%8.3%10.1%2%1.1%0.61%0.27%0.33%
Jan 202671.3%9.3%13.9%1.9%2.3%0.68%0.3%0.37%
Feb 202671.7%11.4%11.4%1.9%2.3%0.68%0.3%0.37%
Mar 202671.7%11.5%11.5%1.9%1.9%0.69%0.38%0.38%
Apr 202672.1%11.6%11.6%1.9%1.6%0.69%0.31%0.31%
May 202674.9%9.9%9.9%2%2%0.72%0.32%0.32%
Jun 202671.1%11.5%11.5%1.9%1.9%1.5%0.3%0.37%
Jul 202671.6%11.5%11.5%1.9%1.9%0.84%0.31%0.37%
Aug 202673.4%11.8%9.7%1.9%1.6%0.71%0.38%0.47%
Sep 202673.8%11.9%9.7%1.6%1.6%0.71%0.38%0.38%

How has the Peloton and Yoga International comparison changed over the last 12 months?

3 findings
  • Peloton was ahead of Yoga International in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peloton’s share of searches among yoga apps worldwide moved from 77.6% to 73.8%, and its estimated monthly branded searches moved from 838K to 562K.
  • Across the 12 months ending September 2026, Yoga International’s share of searches among yoga apps worldwide moved from 0.61% to 0.71%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for yoga apps worldwide in September 2026?

2 changes

  1. Peloton’s share of searches among yoga apps worldwide has gained ground for 3 months in a row, from 71.1% to 73.8% in September 2026.

  2. Estimated monthly branded searches for Yoga International worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Peloton’s and Yoga International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peloton

2 branded search terms

  • peloton
  • peloton app

Yoga International

1 branded search term

  • yoga international

How the Brand Demand Index is measured

Other head-to-heads among yoga apps

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