Brandwave

Marcy vs Peloton:Which is more popular?

In September 2026, Peloton had more branded searches than Marcy among recumbent bike brands worldwide. Peloton had about 788,000 branded searches, while Marcy had 74,000. Peloton made up 49.2% of all recumbent bike brand searches we track, and Marcy accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about recumbent bike brands, Marcy appeared in two of the five answers and Peloton in none.

Among recumbent bike brands worldwide in September 2026

Who do people search for more?

Peloton, about 11 searches for every 1 for Marcy

Peloton 788K searchesMarcy 74K searches

Who does AI mention more?

Marcy, mentioned in 2 of 5 answers, Peloton in 0

Marcy in 2 of 5Peloton in 0 of 5

Who does AI recommend more?

Marcy, the only one of the two named

Marcy first in 2Peloton never named

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Top recumbent bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marcy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Peloton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schwinn1st
  2. Sole Fitness2nd
  3. NordicTrack3rd
  4. Marcy4th
  5. Life Fitness5th
  6. Sunny Health and Fitness6th
  7. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Life Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marcy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunny Health and Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recumbent bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Marcy or Peloton more popular in search?

This chart shows how often people search Google for Marcy and Peloton by name. Each line represents a brand's share of searches for all seven recumbent bike brands we track, month by month, from English-language searches worldwide.

Marcy and Peloton among recumbent bike brands worldwide, by month

Share of searches by month for Peloton, Marcy. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessNordicTrackMarcySole FitnessSchwinnSunny Health and Fitness
Oct 202554.4%31.2%9.2%3.4%1%0.42%0.38%
Nov 202550%29.3%14.5%3.9%1.4%0.48%0.43%
Dec 202549.2%28.7%15.7%3.9%1.4%0.55%0.52%
Jan 202643.4%36.7%14.6%2.7%1.4%0.61%0.54%
Feb 202646.7%33.2%14.1%3.6%1.3%0.54%0.49%
Mar 202646.6%33.9%13.4%3.7%1.1%0.72%0.5%
Apr 202648.2%35.1%10.7%3.9%1%0.57%0.52%
May 202648.4%35.3%10.1%3.9%1.2%0.64%0.52%
Jun 202644.5%38%11.1%4.2%1%0.59%0.56%
Jul 202643.8%37.4%12.3%4.1%1.2%0.71%0.55%
Aug 202647.3%33.1%12.5%4.4%1.4%0.66%0.6%
Sep 202649.2%34.3%9.6%4.6%1.1%0.59%0.51%

How has the Marcy and Peloton comparison changed over the last 12 months?

3 findings
  • Peloton was ahead of Marcy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Marcy’s share of searches among recumbent bike brands worldwide moved from 3.4% to 4.6%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Peloton’s share of searches among recumbent bike brands worldwide moved from 54.4% to 49.2%, and its estimated monthly branded searches moved from 1.2M to 788K.

How did search popularity change for recumbent bike brands worldwide in September 2026?

1 change
  1. In September 2026, Peloton gained share of searches among recumbent bike brands worldwide, from 47.3% to 49.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Marcy’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Marcy

1 branded search term

  • marcy

Peloton

4 branded search terms

  • peloton
  • peloton app
  • peloton bike
  • peloton treadmill

How the Brand Demand Index is measured

Other head-to-heads among recumbent bike brands

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