How popular isPeloton in search?
In September 2026, there were an estimated 788K branded searches for Peloton worldwide which is down 32.9% over the last 12 months. Peloton holds 49.8% estimated Share of Search among elliptical machine brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Peloton49.8%
Life Fitness34.8%
NordicTrack9.7%
Bowflex5.7%
Follow Peloton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which elliptical machine brands compete with Peloton?
Share of Search by month for Peloton, Life Fitness, NordicTrack, Bowflex. The figures are in the table below the chart.
View monthly share of search table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex |
|---|---|---|---|---|
| Oct 2025 | 54.9% | 31.5% | 9.3% | 4.2% |
| Nov 2025 | 50.7% | 29.7% | 14.7% | 4.9% |
| Dec 2025 | 50% | 29.2% | 16% | 4.8% |
| Jan 2026 | 43.9% | 37.2% | 14.8% | 4.1% |
| Feb 2026 | 47.4% | 33.7% | 14.4% | 4.5% |
| Mar 2026 | 47.3% | 34.5% | 13.6% | 4.6% |
| Apr 2026 | 48.8% | 35.6% | 10.8% | 4.8% |
| May 2026 | 49.2% | 35.8% | 10.2% | 4.8% |
| Jun 2026 | 45.5% | 38.9% | 11.4% | 4.3% |
| Jul 2026 | 44.5% | 38% | 12.5% | 5.1% |
| Aug 2026 | 48.1% | 33.6% | 12.7% | 5.5% |
| Sep 2026 | 49.8% | 34.8% | 9.7% | 5.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 788K | 0% | +1.7 points | |
| 2, held 2nd | 34.8% | 550K | 0% | +1.2 points | |
| 3, held 3rd | 9.7% | 154K | -26.1% | -3 points | |
| 4, held 4th | 5.7% | 90.5K | 0% | +0.2 points |
1.
Peloton49.8%
Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.7 points.
34.8%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.
9.7%
Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3 points.
4.
Bowflex5.7%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Peloton and its closest rivals
Every comparison with Peloton
19 comparisons
- Peloton vs Strava
- Life Fitness vs Peloton
- MyFitnessPal vs Peloton
- Peloton vs Technogym
- Echelon vs Peloton
- NordicTrack vs Peloton
- Les Mills vs Peloton
- Peloton vs Rogue Fitness
- Peloton vs Wahoo
- Bowflex vs Peloton
- Concept2 vs Peloton
- Freeletics vs Peloton
- Peloton vs WaterRower
- FitOn vs Peloton
- Fitbod vs Peloton
- Nike Training Club vs Peloton
- Peloton vs Sunny Health and Fitness
- Hydrow vs Peloton
- Lifespan Fitness vs Peloton
How has branded search demand for Peloton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Peloton worldwide fell from 1.2M to 788K.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among elliptical machine brands worldwide decreased from 54.9% to 49.8%.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among elliptical machine brands worldwide peaked at 54.9% in October 2025 and was lowest at 43.9% in January 2026.
How did search popularity change for elliptical machine brands worldwide in September 2026?
4 changes
In September 2026, Peloton gained estimated Share of Search among elliptical machine brands worldwide, from 48.1% to 49.8%.
In September 2026, Life Fitness gained estimated Share of Search among elliptical machine brands worldwide, from 33.6% to 34.8%.
In September 2026, NordicTrack lost estimated Share of Search among elliptical machine brands worldwide, from 12.7% to 9.7%.
Bowflex’s estimated Share of Search among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.7% in September 2026.
Where does Peloton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fitness apps | 2nd of 5 | 22.3% | Show ranking |
| Workout apps | 2nd of 5 | 25.4% | Show ranking |
| Stair climber brands | 1st of 5 | 42.7% | Show ranking |
| Treadmill brands | 1st of 4 | 44.9% | Show ranking |
| Elliptical machine brands | 1st of 4 | 49.8% | Shown above |
| Recumbent bike brands | 1st of 3 | 52.8% | Show ranking |
| Exercise bike brands | 1st of 5 | 53.9% | Show ranking |
| Spin bike brands | 1st of 5 | 54% | Show ranking |
| Home fitness equipment brands | 1st of 6 | 57.2% | Show ranking |
| Rowing machine brands | 1st of 6 | 75.4% | Show ranking |
| Stationary bike brands | 1st of 3 | 76.3% | Show ranking |
How is Peloton measured?
Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- peloton
- peloton app
- peloton bike
- peloton treadmill
Do you work for Peloton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Peloton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.