Brandwave

Concept2 vs NordicTrack:Which is more popular?

In September 2026, NordicTrack had more branded searches than Concept2 among rowing machine brands worldwide. NordicTrack had about 154,000 branded searches, while Concept2 had 60,500. NordicTrack made up 14.1% of all rowing machine brand searches we track, and Concept2 accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about rowing machine brands, Concept2 appeared in all five answers and NordicTrack in three. Concept2 was mentioned before NordicTrack in every answer.

Among rowing machine brands worldwide in September 2026

Who do people search for more?

NordicTrack, about 3 searches for every 1 for Concept2

NordicTrack 154K searchesConcept2 60.5K searches

Who does AI mention more?

Concept2, mentioned in every answer we collected

Concept2 in 5 of 5NordicTrack in 3 of 5

Who does AI recommend more?

Concept2, named ahead of NordicTrack in every answer

Concept2 first in 5NordicTrack never first

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Top rowing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Concept2 appeared in all five answers. NordicTrack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Concept2 was listed before NordicTrack in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Concept21st
  2. WaterRower2nd
  3. Hydrow3rd
  4. Aviron4th
  5. NordicTrack5th
  6. Sunny Health and Fitness6th
  7. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Concept25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WaterRower5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aviron3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunny Health and Fitness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rowing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Concept2 or NordicTrack more popular in search?

This chart shows how often people search Google for Concept2 and NordicTrack by name. Each line represents a brand's share of searches for all seven rowing machine brands we track, month by month, from English-language searches worldwide.

Concept2 and NordicTrack among rowing machine brands worldwide, by month

Share of searches by month for NordicTrack, Concept2. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonNordicTrackConcept2AvironWaterRowerSunny Health and FitnessHydrow
Oct 202576.9%13%4%2.7%2.2%0.53%0.79%
Nov 202568.5%19.8%5.4%2.4%2.4%0.59%0.88%
Dec 202568.1%21.8%4.4%2%2.4%0.71%0.71%
Jan 202666.1%22.3%5.1%2.3%2.8%0.83%0.68%
Feb 202668.6%20.8%4.4%2.4%2.4%0.72%0.72%
Mar 202668.9%19.8%4.5%3%2.5%0.74%0.6%
Apr 202672.5%16.1%4.7%3.2%2.1%0.78%0.64%
May 202673.2%15.2%4.8%3.2%2.1%0.78%0.64%
Jun 202670.9%17.7%4.5%3%2.4%0.89%0.59%
Jul 202669.3%19.4%4.4%2.9%2.4%0.87%0.71%
Aug 202668.9%18.3%5.3%3.5%2.4%0.87%0.71%
Sep 202672%14.1%5.5%4.5%2.5%0.74%0.6%

How has the Concept2 and NordicTrack comparison changed over the last 12 months?

3 findings
  • NordicTrack was ahead of Concept2 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Concept2’s share of searches among rowing machine brands worldwide moved from 4% to 5.5%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, NordicTrack’s share of searches among rowing machine brands worldwide moved from 13% to 14.1%, and its estimated monthly branded searches moved from 199K to 154K.

How did search popularity change for rowing machine brands worldwide in September 2026?

1 change

  1. In September 2026, NordicTrack lost share of searches among rowing machine brands worldwide, from 18.3% to 14.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Concept2’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Concept2

1 branded search term

  • concept2

NordicTrack

4 branded search terms

  • nordictrack
  • nordictrack 1750
  • nordictrack commercial 1750
  • nordictrack treadmill

How the Brand Demand Index is measured

Other head-to-heads among rowing machine brands

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