Brandwave

Aviron vs NordicTrack:Which is more popular?

In September 2026, NordicTrack had more branded searches than Aviron among rowing machine brands worldwide. NordicTrack had about 154,000 branded searches, while Aviron had 49,500. NordicTrack made up 14.1% of all rowing machine brand searches we track, and Aviron accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about rowing machine brands, Aviron and NordicTrack each appeared in three of the five answers. Aviron was mentioned before NordicTrack in three out of five answers.

Among rowing machine brands worldwide in September 2026

Who do people search for more?

NordicTrack, about 3 searches for every 1 for Aviron

NordicTrack 154K searchesAviron 49.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Aviron in 3 of 5NordicTrack in 3 of 5

Who does AI recommend more?

Aviron, named ahead of NordicTrack in 3 of 5 answers

Aviron first in 3NordicTrack first in 2

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Top rowing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aviron and NordicTrack were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aviron was listed before NordicTrack in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Concept21st
  2. WaterRower2nd
  3. Hydrow3rd
  4. Aviron4th
  5. NordicTrack5th
  6. Sunny Health and Fitness6th
  7. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Concept25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WaterRower5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aviron3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunny Health and Fitness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rowing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aviron or NordicTrack more popular in search?

This chart shows how often people search Google for Aviron and NordicTrack by name. Each line represents a brand's share of searches for all seven rowing machine brands we track, month by month, from English-language searches worldwide.

Aviron and NordicTrack among rowing machine brands worldwide, by month

Share of searches by month for NordicTrack, Aviron. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonNordicTrackConcept2AvironWaterRowerSunny Health and FitnessHydrow
Oct 202576.9%13%4%2.7%2.2%0.53%0.79%
Nov 202568.5%19.8%5.4%2.4%2.4%0.59%0.88%
Dec 202568.1%21.8%4.4%2%2.4%0.71%0.71%
Jan 202666.1%22.3%5.1%2.3%2.8%0.83%0.68%
Feb 202668.6%20.8%4.4%2.4%2.4%0.72%0.72%
Mar 202668.9%19.8%4.5%3%2.5%0.74%0.6%
Apr 202672.5%16.1%4.7%3.2%2.1%0.78%0.64%
May 202673.2%15.2%4.8%3.2%2.1%0.78%0.64%
Jun 202670.9%17.7%4.5%3%2.4%0.89%0.59%
Jul 202669.3%19.4%4.4%2.9%2.4%0.87%0.71%
Aug 202668.9%18.3%5.3%3.5%2.4%0.87%0.71%
Sep 202672%14.1%5.5%4.5%2.5%0.74%0.6%

How has the Aviron and NordicTrack comparison changed over the last 12 months?

3 findings
  • NordicTrack was ahead of Aviron in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aviron’s share of searches among rowing machine brands worldwide moved from 2.7% to 4.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, NordicTrack’s share of searches among rowing machine brands worldwide moved from 13% to 14.1%, and its estimated monthly branded searches moved from 199K to 154K.

How did search popularity change for rowing machine brands worldwide in September 2026?

2 changes

  1. In September 2026, Aviron gained share of searches among rowing machine brands worldwide, from 3.5% to 4.5%.

  2. In September 2026, NordicTrack lost share of searches among rowing machine brands worldwide, from 18.3% to 14.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Aviron’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aviron

1 branded search term

  • aviron

NordicTrack

4 branded search terms

  • nordictrack
  • nordictrack 1750
  • nordictrack commercial 1750
  • nordictrack treadmill

How the Brand Demand Index is measured

Other head-to-heads among rowing machine brands

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