Brandwave

Peloton vs WaterRower:Which is more popular?

In September 2026, Peloton had more branded searches than WaterRower among rowing machine brands worldwide. Peloton had about 788,000 branded searches, while WaterRower had 27,100. Peloton made up 72% of all rowing machine brand searches we track, and WaterRower accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about rowing machine brands, WaterRower appeared in all five answers and Peloton in none.

Among rowing machine brands worldwide in September 2026

Who do people search for more?

Peloton, about 29 searches for every 1 for WaterRower

Peloton 788K searchesWaterRower 27.1K searches

Who does AI mention more?

WaterRower, mentioned in every answer we collected

WaterRower in 5 of 5Peloton in 0 of 5

Who does AI recommend more?

WaterRower, the only one of the two named

WaterRower first in 5Peloton never named

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Top rowing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WaterRower appeared in all five answers. Peloton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Concept21st
  2. WaterRower2nd
  3. Hydrow3rd
  4. Aviron4th
  5. NordicTrack5th
  6. Sunny Health and Fitness6th
  7. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Concept25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WaterRower5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aviron3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunny Health and Fitness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rowing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Peloton or WaterRower more popular in search?

This chart shows how often people search Google for Peloton and WaterRower by name. Each line represents a brand's share of searches for all seven rowing machine brands we track, month by month, from English-language searches worldwide.

Peloton and WaterRower among rowing machine brands worldwide, by month

Share of searches by month for Peloton, WaterRower. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonNordicTrackConcept2AvironWaterRowerSunny Health and FitnessHydrow
Oct 202576.9%13%4%2.7%2.2%0.53%0.79%
Nov 202568.5%19.8%5.4%2.4%2.4%0.59%0.88%
Dec 202568.1%21.8%4.4%2%2.4%0.71%0.71%
Jan 202666.1%22.3%5.1%2.3%2.8%0.83%0.68%
Feb 202668.6%20.8%4.4%2.4%2.4%0.72%0.72%
Mar 202668.9%19.8%4.5%3%2.5%0.74%0.6%
Apr 202672.5%16.1%4.7%3.2%2.1%0.78%0.64%
May 202673.2%15.2%4.8%3.2%2.1%0.78%0.64%
Jun 202670.9%17.7%4.5%3%2.4%0.89%0.59%
Jul 202669.3%19.4%4.4%2.9%2.4%0.87%0.71%
Aug 202668.9%18.3%5.3%3.5%2.4%0.87%0.71%
Sep 202672%14.1%5.5%4.5%2.5%0.74%0.6%

How has the Peloton and WaterRower comparison changed over the last 12 months?

3 findings
  • Peloton was ahead of WaterRower in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peloton’s share of searches among rowing machine brands worldwide moved from 76.9% to 72%, and its estimated monthly branded searches moved from 1.2M to 788K.
  • Across the 12 months ending September 2026, WaterRower’s share of searches among rowing machine brands worldwide moved from 2.2% to 2.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for rowing machine brands worldwide in September 2026?

2 changes

  1. In September 2026, Peloton gained share of searches among rowing machine brands worldwide, from 68.9% to 72%.

  2. Estimated monthly branded searches for WaterRower worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Peloton’s and WaterRower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peloton

4 branded search terms

  • peloton
  • peloton app
  • peloton bike
  • peloton treadmill

WaterRower

1 branded search term

  • waterrower

How the Brand Demand Index is measured

Other head-to-heads among rowing machine brands

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