NordicTrack vs WaterRower:Which is more popular?
In September 2026, NordicTrack had more branded searches than WaterRower among rowing machine brands worldwide. NordicTrack had about 154,000 branded searches, while WaterRower had 27,100. NordicTrack made up 14.1% of all rowing machine brand searches we track, and WaterRower accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about rowing machine brands, WaterRower appeared in all five answers and NordicTrack in three. WaterRower was mentioned before NordicTrack in four out of five answers.
Who do people search for more?
NordicTrack, about 6 searches for every 1 for WaterRower
Who does AI mention more?
WaterRower, mentioned in every answer we collected
Who does AI recommend more?
WaterRower, named ahead of NordicTrack in 4 of 5 answers
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Top rowing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WaterRower appeared in all five answers. NordicTrack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. WaterRower was listed before NordicTrack in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Concept21st- WaterRower2nd
Hydrow3rd- Aviron4th
- NordicTrack5th
Sunny Health and Fitness6th
Peloton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Concept25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WaterRower5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hydrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aviron3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunny Health and Fitness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rowing machine brands
5 answers
Asked ChatGPT
“Which rowing machine brand should I buy?”
Asked ChatGPT
“What are the best rowing machine brands?”
Asked ChatGPT
“What's the best rowing machine brand for home cardio?”
Searched Google, AI Overview
“best rowing machine”
Searched Google, AI Overview
“rowing machine for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is NordicTrack or WaterRower more popular in search?
This chart shows how often people search Google for NordicTrack and WaterRower by name. Each line represents a brand's share of searches for all seven rowing machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NordicTrack, WaterRower. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | NordicTrack | Concept2 | Aviron | WaterRower | Sunny Health and Fitness | Hydrow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 13% | 4% | 2.7% | 2.2% | 0.53% | 0.79% |
| Nov 2025 | 68.5% | 19.8% | 5.4% | 2.4% | 2.4% | 0.59% | 0.88% |
| Dec 2025 | 68.1% | 21.8% | 4.4% | 2% | 2.4% | 0.71% | 0.71% |
| Jan 2026 | 66.1% | 22.3% | 5.1% | 2.3% | 2.8% | 0.83% | 0.68% |
| Feb 2026 | 68.6% | 20.8% | 4.4% | 2.4% | 2.4% | 0.72% | 0.72% |
| Mar 2026 | 68.9% | 19.8% | 4.5% | 3% | 2.5% | 0.74% | 0.6% |
| Apr 2026 | 72.5% | 16.1% | 4.7% | 3.2% | 2.1% | 0.78% | 0.64% |
| May 2026 | 73.2% | 15.2% | 4.8% | 3.2% | 2.1% | 0.78% | 0.64% |
| Jun 2026 | 70.9% | 17.7% | 4.5% | 3% | 2.4% | 0.89% | 0.59% |
| Jul 2026 | 69.3% | 19.4% | 4.4% | 2.9% | 2.4% | 0.87% | 0.71% |
| Aug 2026 | 68.9% | 18.3% | 5.3% | 3.5% | 2.4% | 0.87% | 0.71% |
| Sep 2026 | 72% | 14.1% | 5.5% | 4.5% | 2.5% | 0.74% | 0.6% |
How has the NordicTrack and WaterRower comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of WaterRower in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among rowing machine brands worldwide moved from 13% to 14.1%, and its estimated monthly branded searches moved from 199K to 154K.
- Across the 12 months ending September 2026, WaterRower’s share of searches among rowing machine brands worldwide moved from 2.2% to 2.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for rowing machine brands worldwide in September 2026?
2 changes
In September 2026, NordicTrack lost share of searches among rowing machine brands worldwide, from 18.3% to 14.1%.
Estimated monthly branded searches for WaterRower worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using NordicTrack’s and WaterRower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
WaterRower
1 branded search term
- waterrower
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