Brandwave

How popular isAviron?

In September 2026, people searched for Aviron by name about 49,500 times worldwide, a 22.2% increase from the previous year. These searches made up 4.5% of all global rowing machine brand searches, placing Aviron fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about rowing machine brands, Aviron appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Aviron is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. PelotonShare of searches 72%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. NordicTrackShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Concept2Share of searches 5.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AvironShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. WaterRowerShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+2 more

Follow Aviron and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top rowing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aviron was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aviron is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Concept21st
  2. WaterRower2nd
  3. Hydrow3rd
  4. Aviron4th
  5. NordicTrack5th
  6. Sunny Health and Fitness6th
  7. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Concept25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WaterRower5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aviron3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunny Health and Fitness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rowing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which rowing machine brands compete with Aviron?

Aviron against rowing machine brands worldwide, by month

Share of searches by month for Peloton, NordicTrack, Concept2, Aviron, WaterRower. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonNordicTrackConcept2AvironWaterRowerSunny Health and FitnessHydrow
Oct 202576.9%13%4%2.7%2.2%0.53%0.79%
Nov 202568.5%19.8%5.4%2.4%2.4%0.59%0.88%
Dec 202568.1%21.8%4.4%2%2.4%0.71%0.71%
Jan 202666.1%22.3%5.1%2.3%2.8%0.83%0.68%
Feb 202668.6%20.8%4.4%2.4%2.4%0.72%0.72%
Mar 202668.9%19.8%4.5%3%2.5%0.74%0.6%
Apr 202672.5%16.1%4.7%3.2%2.1%0.78%0.64%
May 202673.2%15.2%4.8%3.2%2.1%0.78%0.64%
Jun 202670.9%17.7%4.5%3%2.4%0.89%0.59%
Jul 202669.3%19.4%4.4%2.9%2.4%0.87%0.71%
Aug 202668.9%18.3%5.3%3.5%2.4%0.87%0.71%
Sep 202672%14.1%5.5%4.5%2.5%0.74%0.6%

  1. 1.Peloton

    72%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.NordicTrack

    14.1%

    Held 2nd. 154K estimated branded searches, -26.1% vs prior month. Share -4.2 points.

  3. 3.Concept2

    5.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Aviron

    4.5%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  5. 5.WaterRower

    2.5%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Sunny Health and Fitness

    0.74%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Hydrow

    0.6%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Aviron and its closest rivals

Every comparison with Aviron

6 comparisons

How has branded search demand for Aviron changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aviron worldwide rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Aviron’s share of searches among rowing machine brands worldwide increased from 2.7% to 4.5%.
  • Across the 12 months ending September 2026, Aviron’s share of searches among rowing machine brands worldwide peaked at 4.5% in September 2026 and was lowest at 2% in December 2025.

How did search popularity change for rowing machine brands worldwide in September 2026?

5 changes

  1. In September 2026, Peloton gained share of searches among rowing machine brands worldwide, from 68.9% to 72%.

  2. In September 2026, Aviron gained share of searches among rowing machine brands worldwide, from 3.5% to 4.5%.

  3. In September 2026, NordicTrack lost share of searches among rowing machine brands worldwide, from 18.3% to 14.1%.

  4. Estimated monthly branded searches for Hydrow worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for WaterRower worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Aviron’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Aviron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aviron

Do you work for Aviron? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Aviron your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free