Aviron vs Concept2:Which is more popular?
In September 2026, Concept2 had more branded searches than Aviron among rowing machine brands worldwide. Concept2 had about 60,500 branded searches, while Aviron had 49,500. Concept2 made up 5.5% of all rowing machine brand searches we track, and Aviron accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about rowing machine brands, Concept2 appeared in all five answers and Aviron in three. Concept2 was mentioned before Aviron in every answer.
Who do people search for more?
Concept2, about 22% more searches than Aviron
Who does AI mention more?
Concept2, mentioned in every answer we collected
Who does AI recommend more?
Concept2, named ahead of Aviron in every answer
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Top rowing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Concept2 appeared in all five answers. Aviron was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Concept2 was listed before Aviron in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Concept21st
WaterRower2nd
Hydrow3rd- Aviron4th
NordicTrack5th
Sunny Health and Fitness6th
Peloton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Concept25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WaterRower5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hydrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aviron3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunny Health and Fitness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rowing machine brands
5 answers
Asked ChatGPT
“Which rowing machine brand should I buy?”
Asked ChatGPT
“What are the best rowing machine brands?”
Asked ChatGPT
“What's the best rowing machine brand for home cardio?”
Searched Google, AI Overview
“best rowing machine”
Searched Google, AI Overview
“rowing machine for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aviron or Concept2 more popular in search?
This chart shows how often people search Google for Aviron and Concept2 by name. Each line represents a brand's share of searches for all seven rowing machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Concept2, Aviron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | NordicTrack | Concept2 | Aviron | WaterRower | Sunny Health and Fitness | Hydrow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 13% | 4% | 2.7% | 2.2% | 0.53% | 0.79% |
| Nov 2025 | 68.5% | 19.8% | 5.4% | 2.4% | 2.4% | 0.59% | 0.88% |
| Dec 2025 | 68.1% | 21.8% | 4.4% | 2% | 2.4% | 0.71% | 0.71% |
| Jan 2026 | 66.1% | 22.3% | 5.1% | 2.3% | 2.8% | 0.83% | 0.68% |
| Feb 2026 | 68.6% | 20.8% | 4.4% | 2.4% | 2.4% | 0.72% | 0.72% |
| Mar 2026 | 68.9% | 19.8% | 4.5% | 3% | 2.5% | 0.74% | 0.6% |
| Apr 2026 | 72.5% | 16.1% | 4.7% | 3.2% | 2.1% | 0.78% | 0.64% |
| May 2026 | 73.2% | 15.2% | 4.8% | 3.2% | 2.1% | 0.78% | 0.64% |
| Jun 2026 | 70.9% | 17.7% | 4.5% | 3% | 2.4% | 0.89% | 0.59% |
| Jul 2026 | 69.3% | 19.4% | 4.4% | 2.9% | 2.4% | 0.87% | 0.71% |
| Aug 2026 | 68.9% | 18.3% | 5.3% | 3.5% | 2.4% | 0.87% | 0.71% |
| Sep 2026 | 72% | 14.1% | 5.5% | 4.5% | 2.5% | 0.74% | 0.6% |
How has the Aviron and Concept2 comparison changed over the last 12 months?
3 findings
- Concept2 was ahead of Aviron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aviron’s share of searches among rowing machine brands worldwide moved from 2.7% to 4.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Concept2’s share of searches among rowing machine brands worldwide moved from 4% to 5.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for rowing machine brands worldwide in September 2026?
1 change
In September 2026, Aviron gained share of searches among rowing machine brands worldwide, from 3.5% to 4.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aviron’s and Concept2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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