Concept2 vs WaterRower:Which is more popular by branded search?

Name: Concept2 vs WaterRower: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Concept2 had more branded searches than WaterRower among rowing machine brands worldwide. Concept2 was estimated to have 60.5K branded searches compared to WaterRower’s 27.1K, and held a 29.1% Share of Search versus WaterRower’s 13%. These are worldwide searches for English-language branded terms.

Share of Search among rowing machine brands worldwide in August 2026Which is more popular in search, Concept2 or WaterRower?

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Which is more popular in search, Concept2 or WaterRower?

Compare the rowing machine brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Concept2 and WaterRower among rowing machine brands worldwide, by month

Month	NordicTrack	Concept2	WaterRower	Peloton	Sunny Health and Fitness	Hydrow
Oct 2025	41.3%	27.6%	15.1%	6.8%	3.7%	5.5%
Nov 2025	44.2%	29.6%	13.3%	4.8%	3.2%	4.8%
Dec 2025	46.3%	25.4%	13.9%	6.2%	4.1%	4.1%
Jan 2026	41.7%	27.9%	15.3%	6.8%	4.6%	3.7%
Feb 2026	45.5%	25.1%	13.7%	7.5%	4.1%	4.1%
Mar 2026	42.3%	28.2%	15.5%	5.6%	4.6%	3.8%
Apr 2026	38.6%	31.6%	14.1%	6.3%	5.2%	4.2%
May 2026	38.6%	31.6%	14.1%	6.3%	5.2%	4.2%
Jun 2026	41.3%	27.6%	15.1%	6.8%	5.5%	3.7%
Jul 2026	41%	27.4%	15%	6.7%	5.5%	4.5%
Aug 2026	43.5%	29.1%	13%	5.8%	4.8%	3.9%
Sep 2026	—	—	—	—	—	—

How has the Concept2 and WaterRower comparison changed over the last 12 months?

3 findings

Concept2 was ahead of WaterRower in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide moved from 27.6% to 29.1%, and its estimated monthly branded searches held steady at 60.5K.
Across the 11 months ending August 2026, WaterRower’s estimated Share of Search among rowing machine brands worldwide moved from 15.1% to 13%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for rowing machine brands worldwide in August 2026?

2 changes

In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%.
In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%.

How each brand is measured

Brandwave collects information about searches that people make online using Concept2’s and WaterRower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.