Bowflex vs StairMaster:Which is more popular?
In September 2026, StairMaster had more branded searches than Bowflex among stair climber brands worldwide. StairMaster had about 165,000 branded searches, while Bowflex had 90,500. StairMaster made up 8.1% of all stair climber brand searches we track, and Bowflex accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about stair climber brands, StairMaster appeared in three of the five answers and Bowflex in one. StairMaster was mentioned before Bowflex in every answer that named either.
Who do people search for more?
StairMaster, about 82% more searches than Bowflex
Who does AI mention more?
StairMaster, mentioned in 3 of 5 answers, Bowflex in 1
Who does AI recommend more?
StairMaster, named ahead of Bowflex in 3 of 3 answers
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Top stair climber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, StairMaster was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bowflex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. StairMaster was listed before Bowflex in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- STEPR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunny Health and Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- StairMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bowflex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair climber brands
5 answers
Asked ChatGPT
“Which stair climber brand should I buy?”
Asked ChatGPT
“What are the best stair climber brands?”
Asked ChatGPT
“What's the best stair climber brand for a home gym?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“stair climber for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bowflex or StairMaster more popular in search?
This chart shows how often people search Google for Bowflex and StairMaster by name. Each line represents a brand's share of searches for all eight stair climber brands we track, month by month, from English-language searches worldwide.
Share of searches by month for StairMaster, Bowflex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | StairMaster | NordicTrack | Bowflex | STEPR | Sunny Health and Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 25.9% | 10% | 6.4% | 7.7% | 3.5% | 1% | 0.31% |
| Nov 2025 | 41.8% | 24.5% | 9.5% | 6% | 12.1% | 4% | 1.8% | 0.36% |
| Dec 2025 | 42.2% | 24.7% | 7.9% | 6% | 13.5% | 4% | 1.2% | 0.44% |
| Jan 2026 | 36.4% | 30.8% | 8.3% | 7.6% | 12.3% | 3.4% | 0.84% | 0.46% |
| Feb 2026 | 38.8% | 27.6% | 8.8% | 8.2% | 11.7% | 3.7% | 0.74% | 0.41% |
| Mar 2026 | 37.8% | 27.6% | 10.7% | 8.2% | 10.8% | 3.7% | 0.74% | 0.41% |
| Apr 2026 | 38.8% | 28.3% | 11% | 8.4% | 8.6% | 3.8% | 0.62% | 0.42% |
| May 2026 | 39.8% | 29% | 9.3% | 8.7% | 8.3% | 3.9% | 0.64% | 0.43% |
| Jun 2026 | 36.9% | 31.5% | 10.1% | 7.7% | 9.2% | 3.5% | 0.57% | 0.46% |
| Jul 2026 | 36.3% | 31% | 9.9% | 7.6% | 10.2% | 4.2% | 0.46% | 0.46% |
| Aug 2026 | 38.6% | 27% | 10.6% | 8.1% | 10.2% | 4.4% | 0.59% | 0.49% |
| Sep 2026 | 38.9% | 27.1% | 12.9% | 8.1% | 7.6% | 4.5% | 0.49% | 0.4% |
How has the Bowflex and StairMaster comparison changed over the last 12 months?
3 findings
- StairMaster was ahead of Bowflex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among stair climber brands worldwide moved from 3.5% to 4.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide moved from 6.4% to 8.1%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for stair climber brands worldwide in September 2026?
2 changes
Bowflex’s share of searches among stair climber brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.5% in September 2026.
In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
StairMaster
1 branded search term
- stairmaster
Other head-to-heads among stair climber brands
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