Brandwave

Horizon Fitness vs Technogym:Which is more popular?

In September 2026, Technogym had more branded searches than Horizon Fitness among treadmill brands worldwide. Technogym had about 261,000 branded searches, while Horizon Fitness had 8,100. Technogym made up 14.7% of all treadmill brand searches we track, and Horizon Fitness accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about treadmill brands, Horizon Fitness appeared in three of the five answers and Technogym in none.

Among treadmill brands worldwide in September 2026

Who do people search for more?

Technogym, about 32 searches for every 1 for Horizon Fitness

Technogym 261K searchesHorizon Fitness 8.1K searches

Who does AI mention more?

Horizon Fitness, mentioned in 3 of 5 answers, Technogym in 0

Horizon Fitness in 3 of 5Technogym in 0 of 5

Who does AI recommend more?

Horizon Fitness, the only one of the two named

Horizon Fitness first in 3Technogym never named

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Top treadmill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Horizon Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Technogym did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NordicTrack1st
  2. Sole Fitness2nd
  3. Horizon Fitness3rd
  4. Life Fitness4th
  5. Peloton5th
  6. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NordicTrack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sole Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Life Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horizon Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about treadmill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Horizon Fitness or Technogym more popular in search?

This chart shows how often people search Google for Horizon Fitness and Technogym by name. Each line represents a brand's share of searches for all six treadmill brands we track, month by month, from English-language searches worldwide.

Horizon Fitness and Technogym among treadmill brands worldwide, by month

Share of searches by month for Technogym, Horizon Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessTechnogymNordicTrackSole FitnessHorizon Fitness
Oct 202550.2%28.8%11.2%8.5%0.93%0.35%
Nov 202546.7%27.4%10.6%13.5%1.3%0.4%
Dec 202547%27.4%8.8%15%1.3%0.4%
Jan 202640.8%34.5%9.3%13.7%1.3%0.42%
Feb 202643.9%31.2%10%13.3%1.2%0.46%
Mar 202642.9%31.3%12.1%12.3%1%0.38%
Apr 202644.2%32.2%12.5%9.8%0.92%0.39%
May 202645.4%33.1%10.6%9.4%1.1%0.32%
Jun 202641.5%35.5%11.4%10.4%0.97%0.35%
Jul 202640.9%35%11.2%11.5%1.1%0.34%
Aug 202643.9%30.7%12%11.6%1.3%0.45%
Sep 202644.3%30.9%14.7%8.7%1%0.46%

How has the Horizon Fitness and Technogym comparison changed over the last 12 months?

3 findings
  • Technogym was ahead of Horizon Fitness in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Horizon Fitness’ share of searches among treadmill brands worldwide moved from 0.35% to 0.46%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Technogym’s share of searches among treadmill brands worldwide moved from 11.2% to 14.7%, and its estimated monthly branded searches held steady at 261K.

How did search popularity change for treadmill brands worldwide in September 2026?

1 change

  1. In September 2026, Technogym gained share of searches among treadmill brands worldwide, from 12% to 14.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Horizon Fitness’ and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Horizon Fitness

1 branded search term

  • horizon fitness

Technogym

2 branded search terms

  • technogym
  • technogym treadmill

How the Brand Demand Index is measured

Other head-to-heads among treadmill brands

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