Brandwave

How popular isWahoo?

In September 2026, people searched for Wahoo by name about 97,200 times worldwide, a 12.2% decrease from the previous year. These searches made up 0.1% of all global heart monitor brand searches, placing Wahoo fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about heart monitor brands, Wahoo appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Wahoo is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. GarminShare of searches 72.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. FitbitShare of searches 26.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. COROSShare of searches 0.59%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. WahooShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. PolarShare of searches 0.02%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Wahoo website (opens in a new tab)

Follow Wahoo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top heart monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wahoo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wahoo is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Polar1st
  2. Garmin2nd
  3. Wahoo3rd
  4. Fitbit4th
  5. COROS4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Polar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wahoo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heart monitor brands

5 answers

  • Asked ChatGPT

    “Which heart monitor brand should I buy?”

    1. 1Polar

  • Asked ChatGPT

    “What are the best heart monitor brands?”

    1. 1Polar
    2. 2Garmin
    3. 3Fitbit

  • Asked ChatGPT

    “What's the best heart monitor brand for monitoring workouts?”

    1. 1Polar
    2. 2Garmin

  • Searched Google, AI Overview

    “best heart monitor”

    1. 1Polar
    2. 2COROS
    3. 3Wahoo

  • Searched Google, AI Overview

    “heart rate monitor”

    1. 1Polar
    2. 2Wahoo
    3. 3COROS

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which heart monitor brands compete with Wahoo?

Wahoo against heart monitor brands worldwide, by month

Share of searches by month for Garmin, Fitbit, Wahoo. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminFitbitCOROSWahooPolar
Oct 202572.8%26.6%0.48%0.18%0.02%
Nov 202572.8%26.5%0.48%0.14%0.02%
Dec 202576.5%22.8%0.51%0.15%0.02%
Jan 202676.5%22.8%0.51%0.18%0.02%
Feb 202676.3%22.9%0.62%0.18%0.02%
Mar 202679.7%19.6%0.53%0.19%0.02%
Apr 202676.4%22.8%0.62%0.15%0.02%
May 202664.2%35.1%0.63%0.13%0.02%
Jun 202668.5%30.7%0.68%0.11%0.01%
Jul 202672.7%26.5%0.72%0.12%0.02%
Aug 202676.5%22.8%0.62%0.1%0.02%
Sep 202672.8%26.5%0.59%0.1%0.02%

  1. 1.Garmin

    72.8%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -3.7 points.

  2. 2.Fitbit

    26.5%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.COROS

    0.59%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  4. 4.Wahoo

    0.1%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.Polar

    0.02%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wahoo and its closest rivals

Every comparison with Wahoo

28 comparisons

How has branded search demand for Wahoo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wahoo worldwide fell from 111K to 97.2K.
  • Across the 12 months ending September 2026, Wahoo’s share of searches among heart monitor brands worldwide held steady, from 0.18% to 0.1%.

How did search popularity change for heart monitor brands worldwide in September 2026?

4 changes

  1. In September 2026, Fitbit gained share of searches among heart monitor brands worldwide, from 22.8% to 26.5%.

  2. In September 2026, Garmin lost share of searches among heart monitor brands worldwide, from 76.5% to 72.8%.

  3. Estimated monthly branded searches for COROS worldwide rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Wahoo worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are Wahoo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Wahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cycling computer wahoo
  • cycling trainer wahoo
  • wahoo elemnt
  • wahoo kickr
  • wahoo tickr

Do you work for Wahoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wahoo compete?

Wahoo is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heart monitor brands4th of 50.1%Shown above
Cycling apps6th of 70.56%Show ranking
Exercise bike brands7th of 80.65%Show ranking
Indoor cycling trainer brands2nd of 614%Show ranking
GPS cycling computer brands1st of 726.8%Show ranking
Bike computers5th of 64.9%Show ranking
Bike trainers2nd of 531.4%Show ranking
Creator with pink hair and a pink jacket

Is Wahoo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free