Brandwave

Bike trainers:Which brands are most popular in search?

In August 2026, Zwift was the most searched among bike trainers worldwide, with an estimated 389K branded searches and 66.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zwift66.9%
  2. Wahoo14.9%
  3. Saris10.4%
  4. Tacx5.5%
  5. Elite2.1%
  6. Kinetic0.33%

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Share of SearchLeaderboard

Compare the bike trainers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bike trainers worldwide, by month

Share of Search by month for Zwift, Wahoo, Saris, Tacx, Elite. The figures are in the table below the chart.

View monthly share of search table
MonthZwiftWahooSarisTacxEliteKinetic
Oct 202569.3%12.9%6.1%8.3%3.1%0.36%
Nov 202571.4%12.9%5.2%7.5%2.6%0.38%
Dec 202570.4%13.4%6.4%7.2%2.3%0.37%
Jan 202673.1%11.7%5.6%6.7%2.5%0.41%
Feb 202672.2%11.9%6.8%6.3%2.4%0.4%
Mar 202669.1%13.1%9.5%5.8%2.1%0.46%
Apr 202660.7%15.3%15.5%6.1%1.9%0.4%
May 202663.6%15.7%13%5.3%2%0.41%
Jun 202662.4%16.2%12.7%6.3%2%0.49%
Jul 202664.5%15.3%12.6%5.3%1.9%0.4%
Aug 202666.9%14.9%10.4%5.5%2.1%0.33%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Zwift

    66.9%

    Held 1st. 389K estimated branded searches, +26% vs prior month. Share +2.4 points.

  2. 2.Wahoo

    14.9%

    Held 2nd. 86.4K estimated branded searches, +17.7% vs prior month. Share -0.5 points.

  3. 3.Saris

    10.4%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.Tacx

    5.5%

    Held 4th. 31.9K estimated branded searches, +26.6% vs prior month. Share +0.2 points.

  5. 5.Elite

    2.1%

    Held 5th. 12K estimated branded searches, +30% vs prior month. Share +0.1 points.

  6. 6.Kinetic

    0.33%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among bike trainers worldwide?

In August 2026, Zwift was the most searched among bike trainers worldwide, with an estimated 389K branded searches and 66.9% estimated Share of Search within this set. Wahoo is in 2nd place, 52 percentage points behind at 14.9% Share of Search.

Global bike trainers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zwift69.3% → 66.9%73.1%Jan 202660.7%Apr 20261st
Wahoo12.9% → 14.9%16.2%Jun 202611.7%Jan 20262nd
Saris6.1% → 10.4%15.5%Apr 20265.2%Nov 20254th → 3rd
Tacx8.3% → 5.5%8.3%Oct 20255.3%Jul 20263rd → 4th
Elite3.1% → 2.1%3.1%Oct 20251.9%Jul 20265th
Kinetic0.36% → 0.33%0.49%Jun 20260.33%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among bike trainers worldwide decreased from 69.3% to 66.9%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among bike trainers worldwide increased from 12.9% to 14.9%.
  • Across the 11 months ending August 2026, Saris’ estimated Share of Search among bike trainers worldwide increased from 6.1% to 10.4%.
  • Across the 11 months ending August 2026, Tacx’s estimated Share of Search among bike trainers worldwide decreased from 8.3% to 5.5%.
  • Across the 11 months ending August 2026, Elite’s estimated Share of Search among bike trainers worldwide decreased from 3.1% to 2.1%.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among bike trainers worldwide peaked at 73.1% in January 2026 and was lowest at 60.7% in April 2026.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among bike trainers worldwide peaked at 16.2% in June 2026 and was lowest at 11.7% in January 2026.
  • Across the 11 months ending August 2026, Saris’ estimated Share of Search among bike trainers worldwide peaked at 15.5% in April 2026 and was lowest at 5.2% in November 2025.
  • Across the 11 months ending August 2026, Tacx’s estimated Share of Search among bike trainers worldwide peaked at 8.3% in October 2025 and was lowest at 5.3% in July 2026.
  • Across the 11 months ending August 2026, Elite’s estimated Share of Search among bike trainers worldwide peaked at 3.1% in October 2025 and was lowest at 1.9% in July 2026.
  • Across the 11 months ending August 2026, Saris rose from 4th to 3rd among bike trainers worldwide.
  • Across the 11 months ending August 2026, Tacx fell from 3rd to 4th among bike trainers worldwide.
  • Across the 11 months ending August 2026, Kinetic held steady: its estimated Share of Search among bike trainers worldwide moved less than 0.5 percentage points.

How did search popularity change for bike trainers worldwide in August 2026?

  1. In August 2026, Zwift gained estimated Share of Search among bike trainers worldwide, from 64.5% to 66.9%.

  2. In August 2026, Saris lost estimated Share of Search among bike trainers worldwide, from 12.6% to 10.4%.

  3. Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.

  4. Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.

  5. Estimated monthly branded searches for Kinetic worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.

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