Brandwave

How popular isElite in search?

In August 2026, there were an estimated 12K branded searches for Elite worldwide which is down 52.3% over the last 11 months. Elite holds 2.1% estimated Share of Search among bike trainers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zwift66.9%
  2. Wahoo14.9%
  3. Saris10.4%
  4. Tacx5.5%
  5. Elite2.1%
  6. Kinetic0.33%
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Which bike trainers compete with Elite?

Elite against bike trainers worldwide, by month

Share of Search by month for Zwift, Wahoo, Saris, Tacx, Elite. The figures are in the table below the chart.

View monthly share of search table
MonthZwiftWahooSarisTacxEliteKinetic
Oct 202569.3%12.9%6.1%8.3%3.1%0.36%
Nov 202571.4%12.9%5.2%7.5%2.6%0.38%
Dec 202570.4%13.4%6.4%7.2%2.3%0.37%
Jan 202673.1%11.7%5.6%6.7%2.5%0.41%
Feb 202672.2%11.9%6.8%6.3%2.4%0.4%
Mar 202669.1%13.1%9.5%5.8%2.1%0.46%
Apr 202660.7%15.3%15.5%6.1%1.9%0.4%
May 202663.6%15.7%13%5.3%2%0.41%
Jun 202662.4%16.2%12.7%6.3%2%0.49%
Jul 202664.5%15.3%12.6%5.3%1.9%0.4%
Aug 202666.9%14.9%10.4%5.5%2.1%0.33%
Sep 2026——————

  1. 1.Zwift

    66.9%

    Held 1st. 389K estimated branded searches, +26% vs prior month. Share +2.4 points.

  2. 2.Wahoo

    14.9%

    Held 2nd. 86.4K estimated branded searches, +17.7% vs prior month. Share -0.5 points.

  3. 3.Saris

    10.4%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.Tacx

    5.5%

    Held 4th. 31.9K estimated branded searches, +26.6% vs prior month. Share +0.2 points.

  5. 5.Elite

    2.1%

    Held 5th. 12K estimated branded searches, +30% vs prior month. Share +0.1 points.

  6. 6.Kinetic

    0.33%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Elite and its closest rivals

How has branded search demand for Elite changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Elite worldwide fell from 25.1K to 12K.
  • Across the 11 months ending August 2026, Elite’s estimated Share of Search among bike trainers worldwide decreased from 3.1% to 2.1%.
  • Across the 11 months ending August 2026, Elite’s estimated Share of Search among bike trainers worldwide peaked at 3.1% in October 2025 and was lowest at 1.9% in July 2026.

How did search popularity change for bike trainers worldwide in August 2026?

  1. In August 2026, Zwift gained estimated Share of Search among bike trainers worldwide, from 64.5% to 66.9%.

  2. In August 2026, Saris lost estimated Share of Search among bike trainers worldwide, from 12.6% to 10.4%.

  3. Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.

  4. Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.

  5. Estimated monthly branded searches for Kinetic worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.

Where does Elite compete?

Elite is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike trainers5th of 62.1%Shown above
Indoor cycling trainer brands4th of 52.3%Show ranking

How is Elite measured?

Brandwave collects information about searches that people make online using Elite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • elite cycling trainer
  • elite direto
  • elite suito
  • elite trainer
  • elite-it com

Do you work for Elite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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