How popular isWahoo in search?
In August 2026, there were an estimated 86.4K branded searches for Wahoo worldwide which is down 17.1% over the last 11 months. Wahoo holds 14.9% estimated Share of Search among bike trainers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bike trainers compete with Wahoo?
Share of Search by month for Zwift, Wahoo, Saris, Tacx, Elite. The figures are in the table below the chart.
View monthly share of search table
| Month | Zwift | Wahoo | Saris | Tacx | Elite | Kinetic |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 12.9% | 6.1% | 8.3% | 3.1% | 0.36% |
| Nov 2025 | 71.4% | 12.9% | 5.2% | 7.5% | 2.6% | 0.38% |
| Dec 2025 | 70.4% | 13.4% | 6.4% | 7.2% | 2.3% | 0.37% |
| Jan 2026 | 73.1% | 11.7% | 5.6% | 6.7% | 2.5% | 0.41% |
| Feb 2026 | 72.2% | 11.9% | 6.8% | 6.3% | 2.4% | 0.4% |
| Mar 2026 | 69.1% | 13.1% | 9.5% | 5.8% | 2.1% | 0.46% |
| Apr 2026 | 60.7% | 15.3% | 15.5% | 6.1% | 1.9% | 0.4% |
| May 2026 | 63.6% | 15.7% | 13% | 5.3% | 2% | 0.41% |
| Jun 2026 | 62.4% | 16.2% | 12.7% | 6.3% | 2% | 0.49% |
| Jul 2026 | 64.5% | 15.3% | 12.6% | 5.3% | 1.9% | 0.4% |
| Aug 2026 | 66.9% | 14.9% | 10.4% | 5.5% | 2.1% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 389K | +26% | +2.4 points | |
| 2, held 2nd | 14.9% | 86.4K | +17.7% | -0.5 points | |
| 3, held 3rd | 10.4% | 60.5K | 0% | -2.2 points | |
| 4, held 4th | 5.5% | 31.9K | +26.6% | +0.2 points | |
| 5, held 5th | 2.1% | 12K | +30% | +0.1 points | |
| 6, held 6th | 0.33% | 1.9K | 0% | -0.1 points |
1.
Zwift66.9%
Held 1st. 389K estimated branded searches, +26% vs prior month. Share +2.4 points.
2.
Wahoo14.9%
Held 2nd. 86.4K estimated branded searches, +17.7% vs prior month. Share -0.5 points.
3.
Saris10.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.
Tacx5.5%
Held 4th. 31.9K estimated branded searches, +26.6% vs prior month. Share +0.2 points.
5.
Elite2.1%
Held 5th. 12K estimated branded searches, +30% vs prior month. Share +0.1 points.
6.Kinetic
0.33%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Wahoo and its closest rivals
Every comparison with Wahoo
21 comparisons
- Echelon vs Wahoo
- NordicTrack vs Wahoo
- Technogym vs Wahoo
- Cateye vs Wahoo
- Garmin vs Wahoo
- Komoot vs Wahoo
- Strava vs Wahoo
- Wahoo vs Zwift
- iGPSPORT vs Wahoo
- Saris vs Wahoo
- Tacx vs Wahoo
- Magene vs Wahoo
- Bryton vs Wahoo
- Lezyne vs Wahoo
- Polar vs Wahoo
- Hammerhead vs Wahoo
- TrainerRoad vs Wahoo
- Peloton vs Wahoo
- Elite vs Wahoo
- JetBlack vs Wahoo
- Kinetic vs Wahoo
How has branded search demand for Wahoo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wahoo worldwide fell from 104K to 86.4K.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among bike trainers worldwide increased from 12.9% to 14.9%.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among bike trainers worldwide peaked at 16.2% in June 2026 and was lowest at 11.7% in January 2026.
How did search popularity change for bike trainers worldwide in August 2026?
6 changes
In August 2026, Zwift gained estimated Share of Search among bike trainers worldwide, from 64.5% to 66.9%.
In August 2026, Saris lost estimated Share of Search among bike trainers worldwide, from 12.6% to 10.4%.
Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.
Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.
Estimated monthly branded searches for Kinetic worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.
Where does Wahoo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bike computers | 3rd of 6 | 1.5% | Show ranking |
| GPS cycling computer brands | 2nd of 5 | 1.5% | Show ranking |
| Cycling apps | 4th of 5 | 2.3% | Show ranking |
| Exercise bike brands | 4th of 5 | 14.6% | Show ranking |
| Bike trainers | 2nd of 6 | 14.9% | Shown above |
| Indoor cycling trainer brands | 2nd of 5 | 16.4% | Show ranking |
How is Wahoo measured?
Brandwave collects information about searches that people make online using Wahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- cycling computer wahoo
- cycling trainer wahoo
- wahoo elemnt
- wahoo kickr
- wahoofitness com
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Is Wahoo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.