Brandwave

How popular isWahoo in search?

In August 2026, there were an estimated 86.4K branded searches for Wahoo worldwide which is down 17.1% over the last 11 months. Wahoo holds 16.4% estimated Share of Search among indoor cycling trainer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zwift73.6%
  2. Wahoo16.4%
  3. Tacx6%
  4. Elite2.3%
  5. JetBlack1.7%
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Which indoor cycling trainer brands compete with Wahoo?

Wahoo against indoor cycling trainer brands worldwide, by month

Share of Search by month for Zwift, Wahoo, Tacx, Elite. The figures are in the table below the chart.

View monthly share of search table
MonthZwiftWahooTacxEliteJetBlack
Oct 202571.8%13.4%8.6%3.2%3%
Nov 202573.3%13.3%7.7%2.7%3.1%
Dec 202573.9%14%7.5%2.5%2.1%
Jan 202676.3%12.3%6.9%2.6%1.9%
Feb 202676.6%12.6%6.7%2.5%1.6%
Mar 202675.5%14.3%6.4%2.3%1.5%
Apr 202671.2%17.9%7.1%2.3%1.5%
May 202672.4%17.8%6.1%2.2%1.5%
Jun 202670.6%18.3%7.1%2.2%1.7%
Jul 202672.9%17.3%5.9%2.2%1.7%
Aug 202673.6%16.4%6%2.3%1.7%
Sep 2026—————

  1. 1.Zwift

    73.6%

    Held 1st. 389K estimated branded searches, +26% vs prior month. Share +0.8 points.

  2. 2.Wahoo

    16.4%

    Held 2nd. 86.4K estimated branded searches, +17.7% vs prior month. Share -1 points.

  3. 3.Tacx

    6%

    Held 3rd. 31.9K estimated branded searches, +26.6% vs prior month. Share +0.1 points.

  4. 4.Elite

    2.3%

    Held 4th. 12K estimated branded searches, +30% vs prior month. Share +0.1 points.

  5. 5.JetBlack

    1.7%

    Held 5th. 8.8K estimated branded searches, +22.6% vs prior month. Share 0 points.

Compare search popularity between Wahoo and its closest rivals

How has branded search demand for Wahoo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wahoo worldwide fell from 104K to 86.4K.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among indoor cycling trainer brands worldwide increased from 13.4% to 16.4%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 18.3% in June 2026 and was lowest at 12.3% in January 2026.

How did search popularity change for indoor cycling trainer brands worldwide in August 2026?

  1. In August 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 72.9% to 73.6%.

  2. In August 2026, Wahoo lost estimated Share of Search among indoor cycling trainer brands worldwide, from 17.3% to 16.4%.

  3. Estimated monthly branded searches for JetBlack worldwide fell 62% over 11 measured months, from 23.2K to 8.8K in August 2026.

  4. Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.

  5. Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.

Where does Wahoo compete?

Wahoo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike computers3rd of 61.5%Show ranking
GPS cycling computer brands2nd of 51.5%Show ranking
Cycling apps4th of 52.3%Show ranking
Exercise bike brands4th of 514.6%Show ranking
Bike trainers2nd of 614.9%Show ranking
Indoor cycling trainer brands2nd of 516.4%Shown above

How is Wahoo measured?

Brandwave collects information about searches that people make online using Wahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cycling computer wahoo
  • cycling trainer wahoo
  • wahoo elemnt
  • wahoo kickr
  • wahoofitness com

Do you work for Wahoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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