Fitbit vs Wahoo:Which is more popular?
In September 2026, Fitbit had more branded searches than Wahoo among heart monitor brands worldwide. Fitbit had about 1.2 million branded searches, while Wahoo had 4,400. Fitbit made up 26.5% of all heart monitor brand searches we track, and Wahoo accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about heart monitor brands, Wahoo appeared in two of the five answers and Fitbit in one. Fitbit and Wahoo were each mentioned first in one of the two answers that named either.
Who do people search for more?
Fitbit, about 277 searches for every 1 for Wahoo
Who does AI mention more?
Wahoo, mentioned in 2 of 5 answers, Fitbit in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Fitbit vs Wahoo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top heart monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wahoo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Fitbit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fitbit and Wahoo were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Polar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COROS2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Wahoo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heart monitor brands
5 answers
Asked ChatGPT
“Which heart monitor brand should I buy?”
Asked ChatGPT
“What are the best heart monitor brands?”
Asked ChatGPT
“What's the best heart monitor brand for monitoring workouts?”
Searched Google, AI Overview
“best heart monitor”
Searched Google, AI Overview
“heart rate monitor”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fitbit or Wahoo more popular in search?
This chart shows how often people search Google for Fitbit and Wahoo by name. Each line represents a brand's share of searches for all five heart monitor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fitbit, Wahoo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Fitbit | COROS | Wahoo | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 26.6% | 0.48% | 0.18% | 0.02% |
| Nov 2025 | 72.8% | 26.5% | 0.48% | 0.14% | 0.02% |
| Dec 2025 | 76.5% | 22.8% | 0.51% | 0.15% | 0.02% |
| Jan 2026 | 76.5% | 22.8% | 0.51% | 0.18% | 0.02% |
| Feb 2026 | 76.3% | 22.9% | 0.62% | 0.18% | 0.02% |
| Mar 2026 | 79.7% | 19.6% | 0.53% | 0.19% | 0.02% |
| Apr 2026 | 76.4% | 22.8% | 0.62% | 0.15% | 0.02% |
| May 2026 | 64.2% | 35.1% | 0.63% | 0.13% | 0.02% |
| Jun 2026 | 68.5% | 30.7% | 0.68% | 0.11% | 0.01% |
| Jul 2026 | 72.7% | 26.5% | 0.72% | 0.12% | 0.02% |
| Aug 2026 | 76.5% | 22.8% | 0.62% | 0.1% | 0.02% |
| Sep 2026 | 72.8% | 26.5% | 0.59% | 0.1% | 0.02% |
How has the Fitbit and Wahoo comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Wahoo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among heart monitor brands worldwide moved from 26.6% to 26.5%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Wahoo’s share of searches among heart monitor brands worldwide moved from 0.18% to 0.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for heart monitor brands worldwide in September 2026?
2 changes
In September 2026, Fitbit gained share of searches among heart monitor brands worldwide, from 22.8% to 26.5%.
Estimated monthly branded searches for Wahoo worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among heart monitor brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.