Brandwave

How popular isGarmin in search?

In September 2026, there were an estimated 4.4M branded searches for Garmin worldwide which is up 20.3% over the last 12 months. Garmin holds 73.3% estimated Share of Search among heart monitor brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin73.3%
  2. Fitbit26.7%
  3. Polar0.02%
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Which heart monitor brands compete with Garmin?

Garmin against heart monitor brands worldwide, by month

Share of Search by month for Garmin, Fitbit. The figures are in the table below the chart.

View monthly share of search table
MonthGarminFitbitPolar
Oct 202573.2%26.7%0.02%
Nov 202573.3%26.7%0.02%
Dec 202577%23%0.02%
Jan 202677%23%0.02%
Feb 202676.9%23.1%0.02%
Mar 202680.3%19.7%0.02%
Apr 202677%23%0.02%
May 202664.7%35.3%0.02%
Jun 202669.1%30.9%0.01%
Jul 202673.3%26.7%0.02%
Aug 202677%23%0.02%
Sep 202673.3%26.7%0.02%

  1. 1.Garmin

    73.3%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -3.7 points.

  2. 2.Fitbit

    26.7%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.Polar

    0.02%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Garmin and its closest rivals

Every comparison with Garmin

How has branded search demand for Garmin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 4.4M.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among heart monitor brands worldwide peaked at 80.3% in March 2026 and was lowest at 64.7% in May 2026.

How did search popularity change for heart monitor brands worldwide in September 2026?

  1. In September 2026, Fitbit gained estimated Share of Search among heart monitor brands worldwide, from 23% to 26.7%.

  2. In September 2026, Garmin lost estimated Share of Search among heart monitor brands worldwide, from 77% to 73.3%.

Where does Garmin compete?

Garmin is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartwatch brands2nd of 529.1%Show ranking
Fitness watch brands1st of 565%Show ranking
Running watches1st of 668.6%Show ranking
Marine electronics brands1st of 771.1%Show ranking
Heart monitor brands1st of 373.3%Shown above
Golf rangefinders1st of 680.5%Show ranking
GPS cycling computer brands1st of 792.9%Show ranking
Pet GPS tracker brands1st of 491.2%Show ranking
Dive computer brands1st of 791.4%Show ranking
Dog GPS tracker brands1st of 594.2%Show ranking
Marine charts1st of 694.6%Show ranking
Bike computers1st of 697.8%Show ranking
Fish finders1st of 696.4%Show ranking
Depth finder brands1st of 397.6%Show ranking

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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