Kids smartwatch brands:Which are most popular?

Name: Kids smartwatch brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Verizon was the most searched kids smartwatch brand worldwide, accounting for 18.3% of all searches among the 11 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Verizon and Apple Watch were mentioned most often, in four of the five answers. Verizon was recommended most often, coming first in three out of four responses that gave a list.

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Top kids smartwatch brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Verizon and Apple Watch were mentioned most often, in four of the five answers. Verizon was recommended most often, coming first in three out of four answers that gave a list. Bark was second, and Apple Watch was third. Spacetalk, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Verizon	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Apple Watch	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Bark	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Garmin	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Fitbit	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Spacetalk	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Xplora	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
imoo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
TickTalk	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Gabb	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
VTech	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Verizon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bark3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spacetalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xplora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
imoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TickTalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gabb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VTech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids smartwatch brands

5 answers

Asked ChatGPT
“Which kids smartwatch should I buy?”
1. 1Verizon
2. 2Bark
3. 3Apple Watch
Asked ChatGPT
“What are the best smartwatches for kids?”
1. 1Garmin
2. 2Verizon
3. 3Fitbit
4. 4Apple Watch
Asked ChatGPT
“What's the best smartwatch for a child without a phone?”
1. 1Garmin
Searched Google, AI Overview
“kids smart watch”
1. 1Verizon
2. 2Bark
3. 3Apple Watch
Searched Google, AI Overview
“smart watch for kids”
1. 1Verizon
2. 2Bark
3. 3Apple Watch

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which kids smartwatch brands do people search for most?

This chart shows how often people search Google for each kids smartwatch brand by name. Each line represents a brand's share of searches for all 11 kids smartwatch brands we track, month by month, from English-language searches worldwide.

Share of searches among kids smartwatch brands worldwide, by month

Month	Verizon	Spacetalk	Xplora	Apple Watch	Bark	Garmin	imoo	TickTalk	Fitbit	Gabb	VTech
Nov 2025	16.4%	16.4%	16.4%	13.4%	4.9%	13.4%	4%	3.3%	4%	6%	1.8%
Dec 2025	17.8%	14.5%	14.5%	11.9%	6.5%	11.9%	4.3%	4.3%	5.3%	6.5%	2.4%
Jan 2026	15.2%	22.8%	18.6%	10.2%	4.6%	8.3%	4.6%	4.6%	5.6%	4.6%	1.1%
Feb 2026	12.2%	27.2%	18.2%	8.1%	5.4%	8.1%	5.4%	5.4%	4.5%	4.5%	0.85%
Mar 2026	15.2%	18.6%	22.7%	8.3%	5.6%	10.2%	5.6%	4.5%	3.7%	4.5%	1.1%
Apr 2026	16.1%	16.1%	19.7%	8.8%	5.9%	13.2%	5.9%	4.8%	3.9%	4.8%	0.76%
May 2026	16.9%	13.9%	20.7%	9.3%	7.6%	11.3%	6.2%	5.1%	3.4%	5.1%	0.65%
Jun 2026	16.3%	13.4%	20%	10.9%	8.9%	10.9%	6%	4.9%	4%	4%	0.63%
Jul 2026	16.9%	13.9%	20.7%	9.3%	9.3%	11.3%	6.2%	4.1%	3.4%	4.1%	0.82%
Aug 2026	16.8%	13.7%	20.5%	9.2%	11.2%	9.2%	6.2%	4.1%	3.4%	5%	0.67%
Sep 2026	18.3%	14.9%	18.3%	10%	10%	10%	6.7%	4.5%	3%	3.7%	0.72%
Oct 2026	18.3%	15%	15%	12.3%	12.3%	8.2%	6.7%	4.5%	3.7%	3%	1.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Verizon	18.3%	60.5K	0%	+0.1 points
2, moved from 3rd to 2nd	Spacetalk	15%	49.5K	0%	0 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Xplora	15%	49.5K	-18.2%	-3.3 pointsmoved from 2nd to 3rd
4, held 4th	Apple Watch Apple	12.3%	40.5K	+22.4%	+2.3 points
5, held 5th	Bark	12.3%	40.5K	+22.4%	+2.3 points
6, held 6th	Garmin	8.2%	27.1K	-18.1%	-1.8 points
7, held 7th	imoo	6.7%	22.2K	0%	0 points
8, held 8th	TickTalk	4.5%	14.8K	0%	0 points
9, moved from 10th to 9th	Fitbit Google	3.7%	12.1K	+22.2%	+0.7 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Gabb	3%	9.9K	-18.2%	-0.7 pointsmoved from 9th to 10th
11, held 11th	VTech	1.1%	3.6K	+50%	+0.4 points

1.Verizon
18.3%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Spacetalk
15%
Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.Xplora
15%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.3 points.
4.Apple Watch
12.3%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.
5.Bark
12.3%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.
6.Garmin
8.2%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.8 points.
7.imoo
6.7%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
8.TickTalk
4.5%
Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
9.Fitbit
3.7%
Moved from 10th to 9th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
10.Gabb
3%
Moved from 9th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
11.VTech
1.1%
Held 11th. 3.6K estimated branded searches, +50% vs prior month. Share +0.4 points.

Apple Watch, Garmin and 2 other brands sell other things too, so only their searches that name this product count here, like “apple watch for kids”.

Which brand is most popular in search among kids smartwatch brands worldwide?

11 brands

In October 2026, Verizon was the most searched among kids smartwatch brands worldwide, with an estimated 60.5K branded searches, 18.3% of all searches for the 11 tracked by the Brandwave Brand Demand Index. Spacetalk is in 2nd place, 3.3 percentage points behind at 15%.

Global kids smartwatch brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Verizon	16.4% → 18.3%	18.3%Oct 2026	12.2%Feb 2026	2nd → 1st
Spacetalk	16.4% → 15%	27.2%Feb 2026	13.4%Jun 2026	1st → 2nd
Xplora	16.4% → 15%	22.7%Mar 2026	14.5%Dec 2025	3rd
Apple Watch	13.4% → 12.3%	13.4%Nov 2025	8.1%Feb 2026	4th
Bark	4.9% → 12.3%	12.3%Oct 2026	4.6%Jan 2026	7th → 5th
Garmin	13.4% → 8.2%	13.4%Nov 2025	8.1%Feb 2026	5th → 6th
imoo	4% → 6.7%	6.7%Oct 2026	4%Nov 2025	9th → 7th
TickTalk	3.3% → 4.5%	5.4%Feb 2026	3.3%Nov 2025	10th → 8th
Fitbit	4% → 3.7%	5.6%Jan 2026	3%Sep 2026	8th → 9th
Gabb	6% → 3%	6.5%Dec 2025	3%Oct 2026	6th → 10th
VTech	1.8% → 1.1%	2.4%Dec 2025	0.63%Jun 2026	11th

Each finding as a sentence

Across the 12 months ending October 2026, Verizon’s share of searches among kids smartwatch brands worldwide increased from 16.4% to 18.3%.
Across the 12 months ending October 2026, Spacetalk’s share of searches among kids smartwatch brands worldwide decreased from 16.4% to 15%.
Across the 12 months ending October 2026, Xplora’s share of searches among kids smartwatch brands worldwide decreased from 16.4% to 15%.
Across the 12 months ending October 2026, Apple Watch’s share of searches among kids smartwatch brands worldwide decreased from 13.4% to 12.3%.
Across the 12 months ending October 2026, Bark’s share of searches among kids smartwatch brands worldwide increased from 4.9% to 12.3%.
Across the 12 months ending October 2026, Garmin’s share of searches among kids smartwatch brands worldwide decreased from 13.4% to 8.2%.
Across the 12 months ending October 2026, imoo’s share of searches among kids smartwatch brands worldwide increased from 4% to 6.7%.
Across the 12 months ending October 2026, TickTalk’s share of searches among kids smartwatch brands worldwide increased from 3.3% to 4.5%.
Across the 12 months ending October 2026, Gabb’s share of searches among kids smartwatch brands worldwide decreased from 6% to 3%.
Across the 12 months ending October 2026, VTech’s share of searches among kids smartwatch brands worldwide decreased from 1.8% to 1.1%.
Across the 12 months ending October 2026, Verizon’s share of searches among kids smartwatch brands worldwide peaked at 18.3% in October 2026 and was lowest at 12.2% in February 2026.
Across the 12 months ending October 2026, Spacetalk’s share of searches among kids smartwatch brands worldwide peaked at 27.2% in February 2026 and was lowest at 13.4% in June 2026.
Across the 12 months ending October 2026, Xplora’s share of searches among kids smartwatch brands worldwide peaked at 22.7% in March 2026 and was lowest at 14.5% in December 2025.
Across the 12 months ending October 2026, Apple Watch’s share of searches among kids smartwatch brands worldwide peaked at 13.4% in November 2025 and was lowest at 8.1% in February 2026.
Across the 12 months ending October 2026, Bark’s share of searches among kids smartwatch brands worldwide peaked at 12.3% in October 2026 and was lowest at 4.6% in January 2026.
Across the 12 months ending October 2026, Garmin’s share of searches among kids smartwatch brands worldwide peaked at 13.4% in November 2025 and was lowest at 8.1% in February 2026.
Across the 12 months ending October 2026, TickTalk’s share of searches among kids smartwatch brands worldwide peaked at 5.4% in February 2026 and was lowest at 3.3% in November 2025.
Across the 12 months ending October 2026, Fitbit’s share of searches among kids smartwatch brands worldwide peaked at 5.6% in January 2026 and was lowest at 3% in September 2026.
Across the 12 months ending October 2026, Gabb’s share of searches among kids smartwatch brands worldwide peaked at 6.5% in December 2025 and was lowest at 3% in October 2026.
Across the 12 months ending October 2026, VTech’s share of searches among kids smartwatch brands worldwide peaked at 2.4% in December 2025 and was lowest at 0.63% in June 2026.
Across the 12 months ending October 2026, Verizon rose from 2nd to 1st among kids smartwatch brands worldwide.
Across the 12 months ending October 2026, Spacetalk fell from 1st to 2nd among kids smartwatch brands worldwide.
Across the 12 months ending October 2026, Bark rose from 7th to 5th among kids smartwatch brands worldwide.
Across the 12 months ending October 2026, Garmin fell from 5th to 6th among kids smartwatch brands worldwide.
Across the 12 months ending October 2026, imoo rose from 9th to 7th among kids smartwatch brands worldwide.
Across the 12 months ending October 2026, TickTalk rose from 10th to 8th among kids smartwatch brands worldwide.
Across the 12 months ending October 2026, Fitbit fell from 8th to 9th among kids smartwatch brands worldwide.
Across the 12 months ending October 2026, Gabb fell from 6th to 10th among kids smartwatch brands worldwide.

How did search popularity change for kids smartwatch brands worldwide in October 2026?

8 changes

In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches.
In October 2026, Apple Watch gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.
In October 2026, Bark gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.
In October 2026, Xplora lost share of searches among kids smartwatch brands worldwide, from 18.3% to 15%.
In October 2026, Garmin lost share of searches among kids smartwatch brands worldwide, from 10% to 8.2%.
In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%.
In October 2026, Spacetalk rose from 3rd to 2nd among kids smartwatch brands worldwide.
Estimated monthly branded searches for imoo worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in October 2026.

How are branded searches counted for kids smartwatch brands?

11 search terms

Each brand's share of searches among kids smartwatch brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.