How popular isApple Watch?
In October 2026, people searched for Apple Watch by name about 8.1 million times worldwide, a 17.1% decrease from the previous year. These searches made up 12.3% of all global kids smartwatch brand searches, placing Apple Watch fourth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about kids smartwatch brands, Apple Watch appeared in four of the five answers and was the third most recommended of the 11.
Apple Watch is the fourth most searched of 11 competitors and the third most recommended in the AI answers we collected.
VerizonShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SpacetalkShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
XploraShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Apple WatchShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BarkShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top kids smartwatch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Watch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple Watch is the third most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Verizon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bark3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Spacetalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xplora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
imoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TickTalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gabb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids smartwatch brands
5 answers
Asked ChatGPT
“Which kids smartwatch should I buy?”
Asked ChatGPT
“What are the best smartwatches for kids?”
Asked ChatGPT
“What's the best smartwatch for a child without a phone?”
Searched Google, AI Overview
“kids smart watch”
Searched Google, AI Overview
“smart watch for kids”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
How often do people search for Apple Watch compared with other kids smartwatch brands worldwide?
Share of searches by month for Verizon, Spacetalk, Xplora, Apple Watch, Bark, Garmin, imoo, TickTalk, Fitbit, Gabb. The figures are in the table below the chart.
View monthly share of searches table
| Month | Verizon | Spacetalk | Xplora | Apple Watch | Bark | Garmin | imoo | TickTalk | Fitbit | Gabb | VTech |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 16.4% | 16.4% | 16.4% | 13.4% | 4.9% | 13.4% | 4% | 3.3% | 4% | 6% | 1.8% |
| Dec 2025 | 17.8% | 14.5% | 14.5% | 11.9% | 6.5% | 11.9% | 4.3% | 4.3% | 5.3% | 6.5% | 2.4% |
| Jan 2026 | 15.2% | 22.8% | 18.6% | 10.2% | 4.6% | 8.3% | 4.6% | 4.6% | 5.6% | 4.6% | 1.1% |
| Feb 2026 | 12.2% | 27.2% | 18.2% | 8.1% | 5.4% | 8.1% | 5.4% | 5.4% | 4.5% | 4.5% | 0.85% |
| Mar 2026 | 15.2% | 18.6% | 22.7% | 8.3% | 5.6% | 10.2% | 5.6% | 4.5% | 3.7% | 4.5% | 1.1% |
| Apr 2026 | 16.1% | 16.1% | 19.7% | 8.8% | 5.9% | 13.2% | 5.9% | 4.8% | 3.9% | 4.8% | 0.76% |
| May 2026 | 16.9% | 13.9% | 20.7% | 9.3% | 7.6% | 11.3% | 6.2% | 5.1% | 3.4% | 5.1% | 0.65% |
| Jun 2026 | 16.3% | 13.4% | 20% | 10.9% | 8.9% | 10.9% | 6% | 4.9% | 4% | 4% | 0.63% |
| Jul 2026 | 16.9% | 13.9% | 20.7% | 9.3% | 9.3% | 11.3% | 6.2% | 4.1% | 3.4% | 4.1% | 0.82% |
| Aug 2026 | 16.8% | 13.7% | 20.5% | 9.2% | 11.2% | 9.2% | 6.2% | 4.1% | 3.4% | 5% | 0.67% |
| Sep 2026 | 18.3% | 14.9% | 18.3% | 10% | 10% | 10% | 6.7% | 4.5% | 3% | 3.7% | 0.72% |
| Oct 2026 | 18.3% | 15% | 15% | 12.3% | 12.3% | 8.2% | 6.7% | 4.5% | 3.7% | 3% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 18.3% | 60.5K | 0% | +0.1 points | |
| 2, moved from 3rd to 2nd | 15% | 49.5K | 0% | 0 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15% | 49.5K | -18.2% | -3.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.3% | 40.5K | +22.4% | +2.3 points | |
| 5, held 5th | 12.3% | 40.5K | +22.4% | +2.3 points | |
| 6, held 6th | 8.2% | 27.1K | -18.1% | -1.8 points | |
| 7, held 7th | 6.7% | 22.2K | 0% | 0 points | |
| 8, held 8th | 4.5% | 14.8K | 0% | 0 points | |
| 9, moved from 10th to 9th | 3.7% | 12.1K | +22.2% | +0.7 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 3% | 9.9K | -18.2% | -0.7 pointsmoved from 9th to 10th | |
| 11, held 11th | 1.1% | 3.6K | +50% | +0.4 points |
1.
Verizon18.3%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
15%
Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Xplora15%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.3 points.
12.3%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.
5.
Bark12.3%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.
6.
Garmin8.2%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.8 points.
7.
imoo6.7%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
8.
TickTalk4.5%
Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Fitbit3.7%
Moved from 10th to 9th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
10.
Gabb3%
Moved from 9th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
11.
VTech1.1%
Held 11th. 3.6K estimated branded searches, +50% vs prior month. Share +0.4 points.
Apple Watch, Garmin and 2 other brands sell other things too, so only their searches that name this product count here, like “apple watch for kids”.
Compare popularity between Apple Watch and its closest rivals
Every comparison with Apple Watch
18 comparisons
- Apple Watch vs Fitbit
- Apple Watch vs Garmin
- Apple Watch vs COROS
- Amazfit vs Apple Watch
- Apple Watch vs Samsung Galaxy Watch
- Apple Watch vs Oura
- Apple Watch vs Samsung
- Apple Watch vs Bark
- Apple Watch vs Spacetalk
- Apple Watch vs Verizon
- Apple Watch vs Xplora
- Apple Watch vs Withings
- Apple Watch vs imoo
- Apple Watch vs Polar
- Apple Watch vs TickTalk
- Apple Watch vs WHOOP
- Apple Watch vs Gabb
- Apple Watch vs VTech
How has branded search demand for Apple Watch changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Apple Watch worldwide fell from 9.7M to 8.1M.
- Across the 12 months ending October 2026, Apple Watch’s share of searches among kids smartwatch brands worldwide decreased from 13.4% to 12.3%.
- Across the 12 months ending October 2026, Apple Watch’s share of searches among kids smartwatch brands worldwide peaked at 13.4% in November 2025 and was lowest at 8.1% in February 2026.
How did search popularity change for kids smartwatch brands worldwide in October 2026?
6 changes
In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches.
In October 2026, Apple Watch gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.
In October 2026, Bark gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.
In October 2026, Xplora lost share of searches among kids smartwatch brands worldwide, from 18.3% to 15%.
In October 2026, Garmin lost share of searches among kids smartwatch brands worldwide, from 10% to 8.2%.
In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%.
How are Apple Watch’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Apple Watch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple watch
- apple watch for kids
- applewatch ultra
Who owns Apple Watch?
Apple Watch is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Mail, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, 
Apple Podcasts Subscriptions, Apple Reminders, Apple Screen Time, Apple TV 4K, Apple Vision Pro, FaceTime, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iWork, Keynote, Logic Pro, Mac mini, Safari and 
Xcode Cloud, owned by the same company, worldwide.
Do you work for Apple Watch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Apple Watch compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fitness watch brands | 1st of 7 | 67.6% | Show ranking |
| Smartwatch brands | 1st of 5 | 86.7% | Show ranking |
| Fitness tracker brands | 1st of 8 | 89.1% | Show ranking |
| Kids smartwatch brands | 4th of 11 | 12.3% | Shown above |
Is Apple Watch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.