Brandwave

How popular isBark?

In October 2026, people searched for Bark by name about 66,300 times worldwide, a 24.4% increase from the previous year. These searches made up 12.3% of all global kids smartwatch brand searches, placing Bark fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about kids smartwatch brands, Bark appeared in three of the five answers and was the second most recommended of the 11.

Search and AI answers in October 2026

Bark is the fifth most searched of 11 competitors and the second most recommended in the AI answers we collected.

  1. VerizonShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SpacetalkShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. XploraShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Apple WatchShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BarkShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+6 more

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Top kids smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bark was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bark is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Verizon1st
  2. Bark2nd
  3. Apple Watch3rd
  4. Garmin4th
  5. Fitbit5th
  6. Spacetalk–
  7. Xplora–
  8. imoo–
  9. TickTalk–
  10. Gabb–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Verizon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spacetalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xplora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • imoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TickTalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gabb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kids smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Bark compared with other kids smartwatch brands worldwide?

Bark against kids smartwatch brands worldwide, by month

Share of searches by month for Verizon, Spacetalk, Xplora, Apple Watch, Bark, Garmin, imoo, TickTalk, Fitbit, Gabb. The figures are in the table below the chart.

View monthly share of searches table
MonthVerizonSpacetalkXploraApple WatchBarkGarminimooTickTalkFitbitGabbVTech
Nov 202516.4%16.4%16.4%13.4%4.9%13.4%4%3.3%4%6%1.8%
Dec 202517.8%14.5%14.5%11.9%6.5%11.9%4.3%4.3%5.3%6.5%2.4%
Jan 202615.2%22.8%18.6%10.2%4.6%8.3%4.6%4.6%5.6%4.6%1.1%
Feb 202612.2%27.2%18.2%8.1%5.4%8.1%5.4%5.4%4.5%4.5%0.85%
Mar 202615.2%18.6%22.7%8.3%5.6%10.2%5.6%4.5%3.7%4.5%1.1%
Apr 202616.1%16.1%19.7%8.8%5.9%13.2%5.9%4.8%3.9%4.8%0.76%
May 202616.9%13.9%20.7%9.3%7.6%11.3%6.2%5.1%3.4%5.1%0.65%
Jun 202616.3%13.4%20%10.9%8.9%10.9%6%4.9%4%4%0.63%
Jul 202616.9%13.9%20.7%9.3%9.3%11.3%6.2%4.1%3.4%4.1%0.82%
Aug 202616.8%13.7%20.5%9.2%11.2%9.2%6.2%4.1%3.4%5%0.67%
Sep 202618.3%14.9%18.3%10%10%10%6.7%4.5%3%3.7%0.72%
Oct 202618.3%15%15%12.3%12.3%8.2%6.7%4.5%3.7%3%1.1%

  1. 1.Verizon

    18.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Spacetalk

    15%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Xplora

    15%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  4. 4.Apple Watch

    12.3%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  5. 5.Bark

    12.3%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  6. 6.Garmin

    8.2%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.8 points.

  7. 7.imoo

    6.7%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.TickTalk

    4.5%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Fitbit

    3.7%

    Moved from 10th to 9th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  10. 10.Gabb

    3%

    Moved from 9th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  11. 11.VTech

    1.1%

    Held 11th. 3.6K estimated branded searches, +50% vs prior month. Share +0.4 points.

Apple Watch, Garmin and 2 other brands sell other things too, so only their searches that name this product count here, like “apple watch for kids”.

Compare popularity between Bark and its closest rivals

Every comparison with Bark

20 comparisons

How has branded search demand for Bark changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bark worldwide rose from 53.3K to 66.3K.
  • Across the 12 months ending October 2026, Bark’s share of searches among kids smartwatch brands worldwide increased from 4.9% to 12.3%.
  • Across the 12 months ending October 2026, Bark’s share of searches among kids smartwatch brands worldwide peaked at 12.3% in October 2026 and was lowest at 4.6% in January 2026.
  • Across the 12 months ending October 2026, Bark rose from 7th to 5th among kids smartwatch brands worldwide.

How did search popularity change for kids smartwatch brands worldwide in October 2026?

6 changes

  1. In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches.

  2. In October 2026, Apple Watch gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.

  3. In October 2026, Bark gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.

  4. In October 2026, Xplora lost share of searches among kids smartwatch brands worldwide, from 18.3% to 15%.

  5. In October 2026, Garmin lost share of searches among kids smartwatch brands worldwide, from 10% to 8.2%.

  6. In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%.

How are Bark’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bark app
  • bark parental controls
  • bark watch

Do you work for Bark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bark compete?

Bark is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Family location apps5th of 61.7%Show ranking
Parental control apps3rd of 76.7%Show ranking
Kids smartwatch brands5th of 1112.3%Shown above
Creator with pink hair and a pink jacket

Is Bark your brand?

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