Brandwave

Bark vs Life360:Which is searched more?

In September 2026, Life360 had more branded searches than Bark among family location apps worldwide. Life360 was estimated to have 368K branded searches compared to Bark’s 18.1K, and held a 27.1% Share of Search versus Bark’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among family location apps worldwide in September 2026Which is more popular in search, Bark or Life360?
Bark1.3%18.1K searches
vs
Life36027.1%368K searches

Follow Bark vs Life360 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Bark or Life360?

Compare the family location apps people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bark and Life360 among family location apps worldwide, by month

Share of Search by month for Life360, Bark. The figures are in the table below the chart.

View monthly share of search table
MonthFind MyLife360Google Family LinkBark
Oct 202548.4%32.3%17.7%1.6%
Nov 202549.2%26.9%22%2%
Dec 202546.9%25.6%25.6%1.9%
Jan 202647%25.7%25.7%1.6%
Feb 202652%23.3%23.3%1.4%
Mar 202649.5%27.1%22.1%1.3%
Apr 202649.5%27.1%22.1%1.3%
May 202651.6%28.2%18.8%1.4%
Jun 202651.6%28.2%18.8%1.4%
Jul 202649.5%27.1%22.1%1.3%
Aug 202649.3%27%22.1%1.6%
Sep 202649.5%27.1%22.1%1.3%

How has the Bark and Life360 comparison changed over the last 12 months?

  • Life360 was ahead of Bark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bark’s estimated Share of Search among family location apps worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Life360’s estimated Share of Search among family location apps worldwide moved from 32.3% to 27.1%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for family location apps worldwide in September 2026?

  1. Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Life360 worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Other head-to-heads among family location apps

How each brand is measured

Brandwave collects information about searches that people make online using Bark’s and Life360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bark

1 branded search term

  • bark app

Life360

1 branded search term

  • life360

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.