Brandwave

How popular isGarmin?

In October 2026, people searched for Garmin by name about 5.9 million times worldwide, an 8.2% decrease from the previous year. These searches made up 8.2% of all global kids smartwatch brand searches, placing Garmin sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about kids smartwatch brands, Garmin appeared in two of the five answers and was the fourth most recommended of the 11.

Search and AI answers in October 2026

Garmin is the sixth most searched of 11 competitors and the fourth most recommended in the AI answers we collected.

  1. VerizonShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SpacetalkShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. XploraShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Apple WatchShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. GarminShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top kids smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Garmin is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Verizon1st
  2. Bark2nd
  3. Apple Watch3rd
  4. Garmin4th
  5. Fitbit5th
  6. Spacetalk–
  7. Xplora–
  8. imoo–
  9. TickTalk–
  10. Gabb–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Verizon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spacetalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xplora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • imoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TickTalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gabb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kids smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Garmin compared with other kids smartwatch brands worldwide?

Garmin against kids smartwatch brands worldwide, by month

Share of searches by month for Verizon, Spacetalk, Xplora, Apple Watch, Bark, Garmin, imoo, TickTalk, Fitbit, Gabb. The figures are in the table below the chart.

View monthly share of searches table
MonthVerizonSpacetalkXploraApple WatchBarkGarminimooTickTalkFitbitGabbVTech
Nov 202516.4%16.4%16.4%13.4%4.9%13.4%4%3.3%4%6%1.8%
Dec 202517.8%14.5%14.5%11.9%6.5%11.9%4.3%4.3%5.3%6.5%2.4%
Jan 202615.2%22.8%18.6%10.2%4.6%8.3%4.6%4.6%5.6%4.6%1.1%
Feb 202612.2%27.2%18.2%8.1%5.4%8.1%5.4%5.4%4.5%4.5%0.85%
Mar 202615.2%18.6%22.7%8.3%5.6%10.2%5.6%4.5%3.7%4.5%1.1%
Apr 202616.1%16.1%19.7%8.8%5.9%13.2%5.9%4.8%3.9%4.8%0.76%
May 202616.9%13.9%20.7%9.3%7.6%11.3%6.2%5.1%3.4%5.1%0.65%
Jun 202616.3%13.4%20%10.9%8.9%10.9%6%4.9%4%4%0.63%
Jul 202616.9%13.9%20.7%9.3%9.3%11.3%6.2%4.1%3.4%4.1%0.82%
Aug 202616.8%13.7%20.5%9.2%11.2%9.2%6.2%4.1%3.4%5%0.67%
Sep 202618.3%14.9%18.3%10%10%10%6.7%4.5%3%3.7%0.72%
Oct 202618.3%15%15%12.3%12.3%8.2%6.7%4.5%3.7%3%1.1%

  1. 1.Verizon

    18.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Spacetalk

    15%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Xplora

    15%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  4. 4.Apple Watch

    12.3%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  5. 5.Bark

    12.3%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  6. 6.Garmin

    8.2%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.8 points.

  7. 7.imoo

    6.7%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.TickTalk

    4.5%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Fitbit

    3.7%

    Moved from 10th to 9th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  10. 10.Gabb

    3%

    Moved from 9th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  11. 11.VTech

    1.1%

    Held 11th. 3.6K estimated branded searches, +50% vs prior month. Share +0.4 points.

Garmin, Apple Watch and 2 other brands sell other things too, so only their searches that name this product count here, like “garmin bounce”.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

92 comparisons

How has branded search demand for Garmin changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Garmin worldwide fell from 6.4M to 5.9M.
  • Across the 12 months ending October 2026, Garmin’s share of searches among kids smartwatch brands worldwide decreased from 13.4% to 8.2%.
  • Across the 12 months ending October 2026, Garmin’s share of searches among kids smartwatch brands worldwide peaked at 13.4% in November 2025 and was lowest at 8.1% in February 2026.
  • Across the 12 months ending October 2026, Garmin fell from 5th to 6th among kids smartwatch brands worldwide.

How did search popularity change for kids smartwatch brands worldwide in October 2026?

6 changes

  1. In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches.

  2. In October 2026, Apple Watch gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.

  3. In October 2026, Bark gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.

  4. In October 2026, Xplora lost share of searches among kids smartwatch brands worldwide, from 18.3% to 15%.

  5. In October 2026, Garmin lost share of searches among kids smartwatch brands worldwide, from 10% to 8.2%.

  6. In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%.

How are Garmin’s branded searches counted?

56 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin approach r10
  • garmin approach z82
  • garmin astro
  • garmin bike computer
  • garmin bike gps
  • garmin bluechart
  • garmin bounce
  • garmin chartplotter
  • garmin cycling computer
  • garmin depth finder
  • garmin descent
  • garmin dive computer
  • garmin dog collar
  • garmin dog gps
  • garmin dog tracker
  • garmin echomap
  • garmin edge
  • garmin fenix
  • garmin fish finder
  • garmin fitness tracker
  • garmin forerunner
  • garmin golf app
  • garmin golf launch monitor
  • garmin golf rangefinder
  • garmin gps collar
  • garmin gps cycling computer
  • garmin gps tracker
  • garmin heart monitor
  • garmin heart rate monitor
  • garmin hrm
  • garmin inreach
  • garmin inreach mini
  • garmin laser rangefinder
  • garmin launch monitor
  • garmin livescope
  • garmin marine

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Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked by how often people search for it in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness watch brands3rd of 78.5%Show ranking
Smartwatch brands2nd of 59.5%Show ranking
Fitness tracker brands4th of 80.68%Show ranking
Aviation software6th of 90.26%Show ranking
Running watches1st of 682%Show ranking
Marine electronics brands2nd of 76%Show ranking
Pet GPS tracker brands4th of 84.2%Show ranking
Golf launch monitor brands3rd of 1011.4%Show ranking
Kids smartwatch brands6th of 118.2%Shown above
Satellite messenger brands1st of 558.9%Show ranking
Fish finders1st of 633.4%Show ranking
Heart monitor brands2nd of 538.1%Show ranking
Bike computers1st of 963.7%Show ranking
Marine charts5th of 63.2%Show ranking
Golf rangefinders4th of 61.7%Show ranking
Depth finder brands3rd of 417.3%Show ranking
Golf GPS apps5th of 94.2%Show ranking
Rangefinders5th of 76.4%Show ranking
Cycling power meter brands4th of 66.2%Show ranking
Dive computer brands1st of 846.8%Show ranking
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