Brandwave

How popular isGarmin in search?

In August 2026, there were an estimated 5.4M branded searches for Garmin worldwide which is up 47.5% over the last 11 months. Garmin holds 34.8% estimated Share of Search among smartwatch brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apple Watch48.6%
  2. Garmin34.8%
  3. Fitbit8.7%
  4. Amazfit5.2%
  5. Samsung2.7%
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Which smartwatch brands compete with Garmin?

Garmin against smartwatch brands worldwide, by month

Share of Search by month for Apple Watch, Garmin, Fitbit, Amazfit, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthApple WatchGarminFitbitAmazfitSamsung
Oct 202555.8%27.1%8.4%5.3%3.4%
Nov 202556%27.9%8.4%5.1%2.6%
Dec 202557.6%27.6%7.2%5.1%2.5%
Jan 202652.6%30.9%8%5.7%2.8%
Feb 202652.5%30.6%8%5.7%3.2%
Mar 202648.6%34.6%7.6%6.3%3%
Apr 202648.1%34.2%8.8%6.2%2.8%
May 202644.4%33%14.3%5.7%2.6%
Jun 202646%33%12.3%6%2.6%
Jul 202647.1%33.5%10.3%6.2%2.9%
Aug 202648.6%34.8%8.7%5.2%2.7%
Sep 2026—————

  1. 1.Apple Watch

    48.6%

    Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  2. 2.Garmin

    34.8%

    Held 2nd. 5.4M estimated branded searches, +23.2% vs prior month. Share +1.3 points.

  3. 3.Fitbit

    8.7%

    Held 3rd. 1.3M estimated branded searches, -0.5% vs prior month. Share -1.7 points.

  4. 4.Amazfit

    5.2%

    Held 4th. 795K estimated branded searches, -0.66% vs prior month. Share -1 points.

  5. 5.Samsung

    2.7%

    Held 5th. 422K estimated branded searches, +12% vs prior month. Share -0.2 points.

Compare search popularity between Garmin and its closest rivals

Every comparison with Garmin

How has branded search demand for Garmin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 5.4M.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among smartwatch brands worldwide increased from 27.1% to 34.8%.

How did search popularity change for smartwatch brands worldwide in August 2026?

  1. In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.

  2. In August 2026, Garmin gained estimated Share of Search among smartwatch brands worldwide, from 33.5% to 34.8%.

  3. In August 2026, Fitbit lost estimated Share of Search among smartwatch brands worldwide, from 10.3% to 8.7%.

  4. In August 2026, Amazfit lost estimated Share of Search among smartwatch brands worldwide, from 6.2% to 5.2%.

Where does Garmin compete?

Garmin is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartwatch brands2nd of 534.8%Shown above
Sleep tracking devices1st of 546.2%Show ranking
Fitness watch brands1st of 569.5%Show ranking
Running watches1st of 675.1%Show ranking
Dog trainers1st of 681.6%Show ranking
Golf rangefinders1st of 690.8%Show ranking
Bike computers1st of 690.9%Show ranking
Marine charts1st of 696%Show ranking
Dog GPS tracker brands1st of 596%Show ranking
GPS cycling computer brands1st of 596.2%Show ranking
Dash cam accessories1st of 698.1%Show ranking
Dash cam brands1st of 598.2%Show ranking
Fish finders1st of 698.5%Show ranking
Marine electronics brands1st of 698.6%Show ranking
Golf simulators1st of 698.9%Show ranking

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin com
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin gps dog collar
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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