Brandwave

How popular isGarmin in search?

In August 2026, there were an estimated 5.4M branded searches for Garmin worldwide which is up 47.5% over the last 11 months. Garmin holds 90.9% estimated Share of Search among bike computers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin90.9%
  2. Cateye6.2%
  3. Wahoo1.5%
  4. Bryton0.46%
  5. Lezyne0.46%
  6. Polar0.43%
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Which bike computers compete with Garmin?

Garmin against bike computers worldwide, by month

Share of Search by month for Garmin, Cateye. The figures are in the table below the chart.

View monthly share of search table
MonthGarminCateyeWahooBrytonLezynePolar
Oct 202585%10.5%2.4%0.63%0.63%0.74%
Nov 202588.7%7.2%2.4%0.53%0.53%0.74%
Dec 202588.9%7.5%2.1%0.45%0.45%0.65%
Jan 202688.9%7.5%2.1%0.45%0.37%0.73%
Feb 202687.5%9%1.7%0.54%0.44%0.71%
Mar 202689.3%7.6%1.4%0.56%0.46%0.67%
Apr 202689.3%7.6%1.5%0.68%0.46%0.55%
May 202689.7%7.3%1.4%0.65%0.44%0.54%
Jun 202690.9%6.2%1.3%0.56%0.46%0.5%
Jul 202690.7%6.3%1.5%0.56%0.46%0.52%
Aug 202690.9%6.2%1.5%0.46%0.46%0.43%
Sep 2026——————

  1. 1.Garmin

    90.9%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +0.3 points.

  2. 2.Cateye

    6.2%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Wahoo

    1.5%

    Held 3rd. 86.4K estimated branded searches, +17.7% vs prior month. Share -0.1 points.

  4. 4.Bryton

    0.46%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Lezyne

    0.46%

    Moved from 6th to 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Polar

    0.43%

    Moved from 5th to 6th. 25.5K estimated branded searches, +2.7% vs prior month. Share -0.1 points.

Compare search popularity between Garmin and its closest rivals

How has branded search demand for Garmin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 5.4M.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among bike computers worldwide increased from 85% to 90.9%.

How did search popularity change for bike computers worldwide in August 2026?

  1. In August 2026, Lezyne rose from 6th to 5th among bike computers worldwide.

  2. In August 2026, Polar fell from 5th to 6th among bike computers worldwide.

  3. Estimated monthly branded searches for Garmin worldwide rose 47.5% over 11 measured months, from 3.6M to 5.4M in August 2026.

  4. Estimated monthly branded searches for Cateye worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  5. Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.

Where does Garmin compete?

Garmin is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartwatch brands2nd of 534.8%Show ranking
Sleep tracking devices1st of 546.2%Show ranking
Fitness watch brands1st of 569.5%Show ranking
Running watches1st of 675.1%Show ranking
Dog trainers1st of 681.7%Show ranking
Bike computers1st of 690.9%Shown above
Golf rangefinders1st of 691.2%Show ranking
Dog GPS tracker brands1st of 596%Show ranking
GPS cycling computer brands1st of 596.2%Show ranking
Marine charts1st of 696.8%Show ranking
Dash cam accessories1st of 698.1%Show ranking
Dash cam brands1st of 598.2%Show ranking
Fish finders1st of 698.5%Show ranking
Marine electronics brands1st of 698.6%Show ranking
Golf simulators1st of 699.2%Show ranking

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin com
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin gps dog collar
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Garmin your brand?

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