Garmin vs Simrad:Which is searched more?
In August 2026, Garmin had more branded searches than Simrad among marine electronics brands worldwide. Garmin was estimated to have 5.4M branded searches compared to Simrad’s 18.1K, and held a 98.6% Share of Search versus Simrad’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garmin or Simrad?
Compare the marine electronics brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Simrad. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Simrad |
|---|---|---|
| Oct 2025 | 98.1% | 0.4% |
| Nov 2025 | 98.5% | 0.32% |
| Dec 2025 | 98.7% | 0.27% |
| Jan 2026 | 98.5% | 0.33% |
| Feb 2026 | 98.2% | 0.41% |
| Mar 2026 | 98.2% | 0.33% |
| Apr 2026 | 98.4% | 0.33% |
| May 2026 | 98.1% | 0.39% |
| Jun 2026 | 98.2% | 0.41% |
| Jul 2026 | 98.3% | 0.41% |
| Aug 2026 | 98.6% | 0.33% |
| Sep 2026 | — | — |
How has the Garmin and Simrad comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Simrad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among marine electronics brands worldwide moved from 98.1% to 98.6%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands worldwide moved from 0.4% to 0.33%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for marine electronics brands worldwide in August 2026?
2 changes
Garmin’s estimated Share of Search among marine electronics brands worldwide has gained ground for 3 months in a row, from 98.1% to 98.6% in August 2026.
Estimated monthly branded searches for Simrad worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Garmin’s and Simrad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.